Use Product Content Blocks in the Classic Builder

Add a Product content block to your email, landing page, or website to quickly promote best-selling products or special offers. Drag and drop the block into your layout, and choose the products you want to share. Then, check out revenue results in your report.

In this article, you'll learn how to use the Product content block.

Before you start

Here are some things to know before you begin this process.

• This article tells you how to use Product content blocks for the classic builder. For more information on Product content blocks in the new builder, check out our article on Product content blocks.
• Product content blocks are available to users who connect a supported e-commerce store or custom API 3.0 integration. To find out if your store supports this feature, visit the Integrations page, click the name of your integration, and check the Features list.
• To track purchases from an email, turn on e-commerce link tracking.
• For best results, you should only promote products from the store that's connected to the audience that will receive your email.

For more information on each email builder and their content blocks, check out About Mailchimp’s Email Builders.

About Product content blocks

After you connect your store with Mailchimp, we'll push e-commerce data to your account so you can promote products. Include up to 4 top-selling or manually selected products to each Product content block you add.

Each block can contain any combination of the following: product name, custom description, price, and call-to-action button.

Product images are pulled directly from your store, and can sometimes be too large or too small for your template. Images work best when sized to maximum width of 600 pixels.

Add Product content blocks to your layout

To add a Product content block, follow these steps.

1. Click and drag the Product content block into your layout.
   
2. In the Content tab of the editing pane, click the drop-down menu to choose a store. If you only have one store connected to your Mailchimp account, we’ll preselect it for you.
   
   We recommend you choose a store that’s connected to the audience that will receive your email.
3. Click one of two options.
   • Use Best Sellers: Include up to four of your store's top selling products.
   • Browse All: Choose specific products from your store.
     
4. If you choose Browse All, a Select a product pop-up modal will appear. Click the Item drop-down menu to choose from the first 10 products in your store. Or, type a product name in the search bar to expand your search.
5. After you choose a product, click Insert.
   
6. Click the Add icon to include up to four products.
7. Click Change if you need to replace a product.
8. In the Product Details section, you can edit the information we display about each product.
   • In the Title field, change or remove the title shown for a product.
   • In the Price field, change or remove the price shown for a product.
   • Toggle the Custom description slider to the green checkmark to input additional product details.
   • Toggle the Button slider to the green checkmark to include a call-to-action button.
     
9. Click Save & Close.

Configure button settings

To provide a direct route for customers to make purchases, customize the call-to-action buttons. By default, a button links to the item's product page in your store.

To include and configure a button in your Product content block, follow these steps.

1. In your layout, click the Product content block you want to work with.
2. Toggle the Button slider to the green checkmark.
3. Type the label for your button in the Button text field.
   
4. Click Save & Close.

• If you change the price of a product in your email, landing page, or website, we'll only change it in Mailchimp. Be sure to also update the item's price on the product page in your store.

Edit style and settings

After you insert your Product content block and edit your product details, you can brand the design of your content block to match your store.

To style your Product content block, follow these steps.

1. In your layout, click the Product content block you want to work with.
2. On the Style tab, set your font and button styles, text alignment, and spacing.
   
   To apply the style to any other Product content blocks in your layout, check the box next to Apply to all existing Product blocks.
3. On the Settings tab, choose the layout of your product images, as well as the width and alignment of the buttons in the block.
   
4. Click Save & Close.

Enable dynamic content

When you design an email, turn any content block into dynamic content that displays different content to recipients based on conditions you set. This helps target different types of contacts at the same time with a single email.

To learn more about dynamic content and how to enable it in your content block, check out About Dynamic Content.

View purchase data

After you send an email with e-commerce link tracking enabled, you'll be able to view purchase data in a couple areas in your account.

Email reports

In the Reports section of your account you'll see the following purchase information for each email you send.

• How much money your email generated
• The total number of orders received
• The average order amount
• A breakdown of each contact's purchases

Contact profiles

You can view purchase activity in the Activity feed on each contact's profile page. The profile will display the total orders received and total revenue amount for the contact. If the purchase was tied to a Mailchimp email, we'll also display the name of the email.

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