Change Audience Name and Defaults

Each audience in your account has many settings that you can change or edit. These settings include the audience name, default email info, subscription settings, subscription notifications, and more.

In this article, you'll learn how to view and update the audience name and email defaults.

Before you start

Here are some things to know before you begin this process.

• Changes made on the Audience name and campaign defaults page will not automatically update on your signup forms. To edit your hosted signup form, use the Form Builder.
• GDPR fields, labels, and requirements can be changed in the GDPR fields editor.
• Double opt-in can only be enabled for Mailchimp signup forms. If you need help with a form integration or the API, contact your developer, or hire a Mailchimp Expert.

Access your audience name and defaults

To access your audience name and defaults, follow these steps.

1. Click Audience, then click Audience dashboard.
2. If you have more than 1 audience, click the Current audience drop-down and choose the one you want to work with.
3. Click View Contacts.
4. Click the Settings drop-down and choose Audience name and defaults.

From this page, review and update many settings. When you're finished, click Save Audience And Campaign Defaults.

Change the audience name

To change the name of your audience, type the new name into the Audience name field, then click Save Audience And Campaign Defaults.

• If you want your new audience name to show on your hosted signup form, you’ll need to edit the form directly using the Form Builder.

Change form settings

Each Mailchimp audience has an associated signup form to help you grow your audience. On the Audience name and campaign defaults page, choose to enable double opt-in or add reCAPTCHA confirmation to your embedded or pop-up form. (reCAPTCHA is automatically included on our hosted forms.) If you want to customize your form's related pages and response emails, use the Form Builder.

Enable double opt-in

Forms use a signup method, like single opt-in or double opt-in, that determines what steps are taken before someone is added to your audience as a subscribed contact. Your audience is single opt-in by default. This means that when someone fills out your form, they’ll be added to your audience right away.

Check the box next to Enable double opt-in to require contacts to verify their email address before they are added to your audience.To learn more, check out Single Opt-in vs. Double Opt-in.

Enable reCAPTCHA

To prevent fake signups, we automatically add a special reCAPTCHA checkbox to your hosted signup forms that spambots can't access. If you use an embedded or pop-up form, check the box next to Enable reCAPTCHA to add it to your signup process.

• If your primary contact address is in the European Union, some of your audiences may be double opt-in by default. Find out which method you’re using on the Opt-In Settings page.

Set the from name, email address, and subject line

The content you enter in the Campaign defaults section will appear automatically in the Email Builder each time you create a new email to send to this audience. Defaults help maintain consistency among the emailS sent to a specific audience, but you can edit information for a single email in the Email Builder at any time.

Change subscription settings

Under the Campaign defaults heading, edit the default from name, email address, and subject line for your audience. The content you enter here will choose how you interact with contacts when they subscribe to or unsubscribe from your email marketing.

• Send a final welcome email
  Sends a welcome message to subscribers after they've confirmed their subscription to your email marketing. Imported and individually added subscribers don't receive this welcome email. Customize the final welcome email in the Form Builder.

• Let users pick plain-text or HTML emails
  Adds an option for subscribers to choose what type of email they prefer to receive. This option is enabled by default. If you disable this option, all subscribers will receive the HTML version. This setting can also be changed in the Form Builder.

• Send unsubscribe confirmations to subscribers
  Sends a "Goodbye" email to subscribers after the unsubscribe process is complete. This email is a helpful way to confirm the unsubscribe action, and provides an opportunity for the person to resubscribe if they've made a mistake. Some subscribers find these emails annoying, so it's up to you whether you include it. The "Goodbye" email can be edited in the Form Builder.

Change subscriber notifications

Subscribe and unsubscribe notifications alert you when someone opts in or opts out of your email marketing. Under the New subscriber notifications heading, provide one or more email addresses to receive the notifications you're interested in. One by one notifications are sent each time a subscriber opts in or opts out, and Summary notifications condense activity into a single, daily digest email.

You may provide email addresses for any, all, or none of the options. Separate multiple addresses with a comma, and note there is a 100-character limit for each field.

Here is an example of an individual subscriber notification email.

If you don't wish to receive these notifications, leave the New subscriber notifications fields blank. If you have trouble receiving these notifications, check out our troubleshooting tips.