View Revenue from Emails

After you've connected your store to Mailchimp and turned on e-commerce tracking, we'll let you know how much revenue you've earned from email marketing. Use this data to track individual product sales and total email revenue, and target your customers with personalized offers so you can earn even more.

In this article, you'll learn how to view the revenue you've earned from email marketing.

Things to know

Here are some things to know.

• To view revenue data, you must first connect your store to Mailchimp with an e-commerce integration or the API.
• To export any e-commerce data, you will need to use the Analytics360 tab which requires the Google Analytics integration.
• You can view revenue in contact profiles and email reports.
• Mailchimp displays net revenue, which excludes shipping fees and taxes.

View an email report

Use email reports to find out how much money you earned from a specific email or automation. Your email reports include detailed revenue data like orders, average order revenue, and total email revenue.

To view e-commerce data for a specific campaign, follow these steps.

1. Click Analytics, then click Reports.
2. Click View Report next to the email or automation you want to work with.
3. Click the E-commerce tab to view Product activity or Order history.
   
4. Click Product activity to view a list of products sold through the email, purchases generated by product recommendations, and revenue totals.
   
5. Click Order history to see a record of subscriber purchases.
   
   To filter purchases by a different store, click the View store drop-down menu.

For a deeper dive into reports, check out these articles: About Email Reports and About Classic Automation Reports.

View a contact profile

For a more precise view of e-commerce data, you can track revenue details for a specific contact on their profile page.

To view e-commerce data in a contact profile, follow these steps.

1. Click Audience, then click Audience dashboard.
2. If you have more than 1 audience, click the Current audience drop-down and choose the one you want to work with.
3. Click View Contacts.
4. Click the contact you want to work with to open their profile.
   5.Click the All Activity drop-down and choose E-commerce to view orders associated with the contact.
   
   Your contact's e-commerce purchases will display by date. For each transaction, we'll include the number of items purchased, the order total, and order number. Click the order to view the details in your connected store.

Total revenue data will appear on the Insights tab of the contact's profile.

Some e-commerce platforms will add past purchase information to contact profiles that didn't result from one of your emails. In this case, the e-commerce data on profile pages will differ from the data in your email reports.

Next steps

After you analyze your revenue, learn about some resources that can help you earn even more.

Segment an Audience by Purchase Activity
Create a Classic Abandoned Cart Email
About Purchase History Product Recommendations
About Predicted Demographics