About Contact Profile Pages

Every contact in your audience has a profile where you can view all available data about that person. Edit their profile information, view insightful e-commerce data, or apply actions such as unsubscribe, export, archive, or delete.

In this article, you'll learn about contact profiles, how to view them, and what information is available to you about your contacts.

View a contact profile

Contact profiles are accessed from the contact table for an audience. To find a specific contact profile, use the search tool.

To view a contact profile, follow these steps.

1. Click Audience, then click All contacts.

2. If you have more than 1 audience, click the Current audience drop-down and choose the one you want to work with.

3. Click a contact's email address to open their contact profile.

General information and actions

Each contact's profile contains general information about your contact, such as their name, sign up source, marketing status, contact information, predicted gender and age, and assigned tags or groups your contact belongs to. If you have a Standard plan or higher and a connected online store with enough data, we’ll also display a Predictive analytics section for your contact.

Here’s the information you’ll find on your contact’s profile page.

• Contact origin
  Displays how your contact was added to your audience. For example, whether someone subscribed to your email marketing or was added through a purchase.
• Email icon
  If your contact opts to receive Inbox messaging, click the email icon to compose an email via the Mailchimp Inbox.
• Marketing status
  Displays a label so you know if your contact is subscribed, non-subscribed, unsubscribed, pending confirmation, or cleaned from your marketing. If your contact is subscribed, we’ll also show the opted-in date.
• Contact Information
  Displays your contact’s personal information. Click Edit to change the email address, first and last name, company, address, birthday, role, anniversary date, age range, and SMS and Email subscriber permissions.
• Tags
  Displays any tags assigned to the contact you're viewing. Tags are clickable, so when you click on one, the tag will preview any contacts who’ve been added to it. Click the plus icon (+) to add a tag to your contact. To remove a contact from a tag, click X. For more information, check out Create, Add, or Remove Tags.
• Groups
  Displays groups you’ve created for your audience. Click Edit Groups to add existing groups to your contact.
• Predictive analytics If you have a Standard plan or higher, and your contact has made at least 1 purchase in your online store, we’ll show their estimated customer lifetime value (CLV) and likelihood to purchase again. If your store sold at least 10 products to 50 customers or more, and had at least 500 orders in the last year, we’ll also display product recommendations for contacts who’ve made a purchase.

Click the three dots to unsubscribe, export their data, tag them as a VIP, or remove your contact from your audience. When you remove a contact, you'll choose to archive or permanently delete them.

If your contact opts to receive Inbox messaging, click Send Message to create and send an email via the Mailchimp Inbox.

Use the Overview, Insights, Notes, and Settings tabs to dive deeper into the information available for each contact.

Overview

The Overview tab is open by default on the contact profile. Here's the information you can find on the Overview tab.

Activity

The activity feed displays a visual timeline of your contact's engagement. Click the All Activity and Date drop-downs to display vital engagement information about your contact.

Here's the information you can find in the activity feed.

• Sends
  Shows which emails your contact has been sent.

• Opens
  Shows the date and time your contact opened emails.

• Clicks
  Shows the date and time your contact clicked links in your emails.

• Subscribes
  Shows when your contact has subscribed to your marketing emails.

• Unsubscribes
  Shows when your contact has unsubscribed from your marketing emails.

• Bounces
  Shows any emails that bounced when sent to this contact.

• E-commerce
  Shows purchases made through your connected store. If the purchase was made through a Mailchimp email, we'll display the email name.

• Abandoned Cart
  Shows any activity a user gathers after being sent an abandoned cart email.

• Notes
  Shows the notes you've made about your contact.

• Conversation
  Shows replies your contact made to emails that use our retired Conversations feature, now replaced with Mailchimp Inbox.

• Marketing Permissions
  Shows the date and time your contact selected a field for GDPR email consent.

• Events
  Shows custom events added through the API. Learn more about events.

• Website Engagement
  Shows page views and link clicks your contact has made on a connected website.

• Survey Responses
  Shows the date and time your contact completed a survey.

• Inbox Messages
  Shows any email messages your contact sent or received through Mailchimp Inbox.

• All Signups
  Shows the date, time, and method by which your contact was added to your audience.

• Landing Page Signups
  Shows contacts who joined your audience through a Mailchimp Landing Page.

• Squatter Signups
  Shows contacts who joined your audience through a Website “coming soon” squatter page.

• Website Signups
  Shows contacts who joined your audience through a Mailchimp Website.

• E-commerce Signups
  Shows contacts who choose to accept marketing emails when making a purchase through a store connected to your Mailchimp account.

• Generic Signups
  Shows contacts who joined your audience through an unofficial third party connection, or after being moved from one audience to another.

• SMS Sends
  Shows which text messages your contact has been sent.

• SMS Clicks
  Shows the date and time your contact clicked links in your marketing text messages.

• Susbscribe SMS
  Shows when your contact has subscribed to your marketing text messages.

• Unsusbscribe SMS
  Shows when your contact has unsubscribed from your marketing text messages.

Insights

The Insights tab highlights key performance metrics for each of your contacts. Track the open and click rates of contacts who’ve engaged with your content. If you have a store connected to your audience, you’ll receive insightful customer data that covers total revenue, average order size, abandoned carts, total orders, refunds, and products viewed. We’ll also display 30-day and 1-year metrics for orders, revenue, and average order amount.

Notes

The Notes tab contains a text field that’s used to add details about your contact. For example, if you had an important conversation with a contact at an event, you can make a note in their profile to help inform your future interactions with them. These notes will live in the activity feed of their contact profile, and will only be visible to you.

Settings

In the Settings tab, we'll display the predicted location, email client, email format, browser language, and the date of the last update.

If your audience is GDPR-enabled, the contact’s opt-in preferences will appear in this section. If they subscribed using a GDPR-friendly form, you’ll see the date and time of their form submission. Click the timestamp link to view a text-based version of the form they used to subscribe.

The Settings tab isn't available for SMS-only contacts. Also, if your audience is GDPR-enabled, contacts added via the Mailchimp API are opted out of receiving marketing emails by default.