View Email Anomaly Notifications on Mobile

If tracking is enabled in your email, we'll collect and analyze data on clicks and unsubscribes after you send. If your email performance drops or increases significantly, we'll alert you and offer quick guidance on what actions you can take. This type of monitoring is also known as Anomaly Detection.

In this article, you'll learn how to view email anomaly notifications on your mobile device.

Things to know

Here are some things to know.

• This article is about regular email reports. Search our guides and tutorials to learn about automation reports, comparative reports, and other types of reports in Mailchimp.
• Open and click tracking must be turned on in an email for us to be able to detect email anomalies.
• Anomaly Detection is included with Standard, Premium and Mailchimp Pro plans. To change your plan type, visit the plans page in your account.
• For now, you can use the Anomaly Detection feature only on the Mailchimp Mobile app.

How it works

The Mailchimp mobile app will send alerts if it detects unusual changes in email performance. This can help you quickly troubleshoot and take necessary action on the go.

When an unusual drop in email activity is detected, such as a decrease in click rates or increase in unsubscribes, or when your email performs better than expected, we'll send a notification to your mobile phone. If you've sent 1 email, we’ll send a single notification. For multiple emails, you’ll receive a summary notification.

You can then tap the notification to view relevant reports with specific details. The reports highlight anomalies in your sent email based on historical email data, allowing you to make changes and improve email engagement. You can adjust the notification send frequency to daily, weekly, or turn the notifications off.

View email anomaly notification reports

After you’ve received a notification on your phone, you can view performance reports and take recommended action. We’ll send either a single email anomaly notification or summary notification if you’ve sent multiple emails.

Single email anomaly notification

To view anomaly notifications for a single email, follow these steps.

1. Tap the anomaly notification on your device.
2. In the Engagement section, tap the highlighted anomaly.
   .
   This opens the email anomaly report.
3. Review the email anomaly report details and take recommended action.
   

Multiple email anomaly notification

To view anomaly notifications for multiple emails, follow these steps.

1. Tap the anomaly notification on your device.
2. In the Recent Insights section, tap Take me there.
   
   This opens a summary of the email anomaly along with a link to explore resources.
3. To view a specific email report, tap the arrow within that report's row.
   You can also tap the Explore them now button to view additional resources that can help improve engagement.

Set anomaly detection notification frequency

You can set the frequency settings for how often you’d like to receive anomaly detection notifications.

To set your anomaly detection frequency, follow these steps.

1. In the mobile app, tap the Home tab.
2. Tap the profile icon to open Settings.
3. In the CAMPAIGNS section, tap the Anomaly Detection Frequency slat.
   
4. Set your frequency to Daily, Weekly, or Never.
   
   Daily is the frequency notification default setting.

Next steps

For additional resources on how to increase email engagement and maintain the overall health of your email campaigns, check out these resources.

• Click rates
  There are a few ways to help improve engagement. To learn more, check out About Open and Click Rates.
• Unsubscribes
  There are a few factors that could affect your unsubscribe rate. Learn more about improving your unsubscribe rate.