What is Data Privacy?

Data Privacy (definition)

Data privacy, also known as information privacy, is a key aspect of data protection focused on the proper collection, storage, and handling of sensitive information, ensuring it is accessed and used only by authorised parties. Sensitive data, such as personal details, financial records, or customer information, must be protected to comply with privacy regulations and maintain trust. Companies like Intuit prioritise data privacy, implementing robust security measures to safeguard customer data within products like QuickBooks Online (QBO). This includes encrypting financial data, adhering to regulatory standards, and providing customers with control over how their information is used and shared. Data privacy is essential for maintaining confidentiality and mitigating risks like data breaches or misuse.