Hi there allysonabraham21,
Thanks for posting in the Community!
You can definitely categorise your Apple subscription as a Business expense if the subscription is used for business purposes. If you're not sure what category to use, we'd recommend checking in with your accountant to get more information on how to properly record your transactions in QuickBooks Self Employed.
For more insights on how to categorise your transactions, you can check out this article: Categorise transactions in QuickBooks Self-Employed.
Please post here again if you need further help with QuickBooks. I'll be sure to get back to you as soon as I can. Have a nice day!