Over 60% of Singaporeans are active social media users. If you aren’t marketing your business using social media, you should definitely consider it. Social media marketing is also a lot easier than you probably think. Follow these tips to create a social media marketing plan for your business. Then, all you need to do is implement it.
Find Your Tribe
Before you outline your first social media marketing plan, it’s important to know where your target audience hangs out. For example, if your target market consists of single millennial women who prefer watching videos over reading, YouTube might be a good option for your company.
If you aren’t sure, Facebook is a good place to start. It’s the most popular platform. About 82% of Singapore’s active social media users are on it. YouTube, Instagram, and Pinterest are also good options.
Did you know that 70% of Singaporeans on social media are mobile users on the go? That’s why it’s important to consider mobile users when creating your social media marketing plan.
WhatsApp and Facebook Messenger are the most popular messaging apps in Singapore. But when used as marketing tools for businesses, the two apps are typically used in different ways.
Facebook Messenger allows businesses to create paid ads using a chatbot. If a user interacts with the link to your chatbot and agrees to receive messages from your company, the user is added to your subscription list. Then, you can send mass messages with important info such as upcoming sales or events.
WhatsApp isn’t fully monetized yet, but there is an option that allows you to integrate WhatsApp with Facebook. When you use Facebook’s paid advertising platform, you can include a call-to-action that says “Send to WhatsApp”. Then, you can communicate directly with your customers via the SMS messaging app.
Focus on One Platform First
When you first dip your toes into social media marketing, you might be tempted to market your business on every platform available. But that tactic can become overwhelming fast. Instead, focus your efforts on one social media platform. Once you build a decent following on that platform, consider adding another platform to the mix.
Use Social Media to Build Your Email List
Keep in mind, while popular, social media platforms are third-party sites. They have terms and conditions you need to follow when posting, and you can’t collect contact information for the people interacting with your posts.
Because social media marketing is limited and most people don’t make a purchase the first time they click on a website, it’s a good idea to use social media sites to build your email list. To do this, create a simple landing-page opt-in form using automated email software, such as MailChimp. When people put their email address into the form, and agree to receive emails from your company, you can email special offers to them occasionally.
When it comes to making a social media marketing plan for your business, there are several things to consider. But the process is pretty simple. If you want, you can even outsource the task to a professional social media marketer, and schedule recurring payments using cloud-base accounting software like QuickBooks Online to completely automate the entire process.