As a provider of bookkeeping or accounting services, you are essentially selling trust, the result being that you must give your customers a reason to trust you. But, it’s not enough to simply say, “Hey, we do quality work, trust us!” A potential client has no reason to trust your word. What they will trust is the word of your past and existing clients because their experience validates the trust you are selling.
How important are customer reviews to potential clients? Very. According to an infographic by Invesp, up to 90 percent of potential clients read online reviews before visiting a business, and 88 percent of consumers trust online reviews as much as personal recommendations.
This leads us, inevitably, to the next question: How do you get your clients to write customer reviews?
Clients can post reviews on many platforms such as Google, Yelp or ProAdvisor, and help you be seen as competent and trustworthy to any new clients. Not only that, but positive customer reviews let you know you’re doing a good job.
Here are our top 7 tips for securing online reviews: