I’d like to warn you that I’m not going to spew out the fluffy nonsense you see in most articles about personal branding. As digital marketing has exploded over the past decade, professionals have flocked to personal branding as a way to increase sales and build their professional credibility.
The problem is that cheaters try to build a personal brand by stealing content from others or vomiting fluffy drivel that gets likes, yet has zero value for viewers. But when done well, your personal brand will reflect your values and convey your unique views.