There’s something about the word ‘networking’ that puts the fear into many entrepreneurs. But we’ve come a long way from the awkwardness of sitting around a table with a group of strangers and sharing a fun fact about yourself to break the ice.
If you’re an entrepreneur, you’re likely to be passionate about your business, and communicating this to others comes naturally – it’s just finding the format and approach where you feel most comfortable and productive in doing so.
Networking is often the most underestimated, yet most poorly thought-out, activity that a lot of business people undertake. So, here are some of my favourite tools and strategies to ensure that networking isn’t a waste of time and is not only targeted but lucrative.