You’re ready to grow your accounting firm, and you want to strategically attract high-value clients. So, where do you start?
Of course, your clients benefit from your services. Although you attempt to explain its value, you end up tongue-tied – at a loss for the exact right words. As frustration builds, you wonder why it’s so difficult.
A messaging formula easily solves this for you. Now, you say the exact right words. Every. Single. Time.
The formula elegantly explains what you do and why it matters to them. And it’s not a dull message that’s quickly forgotten once the conversation ends. You’ll know your message hits a home run when the other person asks to hear more.
Avoid watering down your message because you want to appeal to everyone. It’s not highly effective. Plus, not everyone is an ideal client for your firm.
Clarify what your high-value client looks like. Think about your one best client. If you could clone this client, who would that be?
Who came to mind for you? Some combination of personality traits and industry segment probably influenced your choice.