A decade ago, having a strong brand was all about unity. As long as your accounting firm’s visual identity and communications were cohesive your brand was considered effective.
For accountants and other professionals, their LinkedIn profiles are one of the top sites used to research their services, so it’s important to have these key LinkedIn profile aspects in tip-top shape!
Don’t be scared about the prospect of marketing your business online. It’s really not as hard or time consuming as you think. You’ll have to put in some time upfront to get things up and rolling, but once you’ve got a system into place, you just have to keep the wheels rolling.
What’s great about social media for accounting and other professional services industries is it can propel you to thought leader/expert status in a very short period of time. Read the full article written by Sandi Smith.