Ten to fifteen years ago, people were just starting to use social media, but in that short time span, these platforms have become extremely popular worldwide. For many businesses, social media is the first place they turn when they want to promote their products and services, and there’s a number of reasons why this is happening.
Millions of Social Media Users
Every year, more people turn to social media than television and newspapers for the information they consume. Around 81% of Malaysians use Facebook , making it an extremely attractive platform for advertising. Although fewer Malaysians use Twitter, YouTube, and Instagram, these sites offer marketers a compelling opportunity to reach consumers as well.
It’s not just the millions of users that makes social media compelling for advertisers. It’s the opportunity for targeted marketing. While on social media, users share all kinds of information about their hobbies and interests as well as their ages, locations, and other demographics. As a result, marketers can customise who sees their ads. For instance, if you’re selling shoes that appeal to women in a certain age and income category, you can request to only show your ads to people who meet your target criteria. That makes your marketing more effective, because you’re not wasting money on disinterested audiences.