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2018-04-11 09:49:06AccountantsEnglishLearn how targeting new businesses in the Hong Kong area can help you land more clients and boost your accounting firm's credibility. Take... Your Accounting Business Can Benefit From Targeting New Hong Kong Businesses

How Your Accounting Business Can Benefit From Targeting New Hong Kong Businesses

2 min read

Hong Kong has had the freest economy in the world for more than 20 years, so it’s not surprising that small and medium businesses pop up here on a regular basis. Because so many people choose to open shop in Hong Kong, targeting new businesses is a great way to bring new clients into your accounting business. But that isn’t the only way your company benefits. Learn how targeting new businesses helps improve your company.

Become a Local Expert in New Business Accounting

Do you want to be known as the go-to accounting firm for new Hong Kong business owners? If you target new business owners and consistently focus on serving them to the best of your ability, it won’t take long for you to become known as an expert in new business accounting.

There are also a few things you can do to help position yourself as an expert and attract new businesses to your firm:

  • Write detailed blog posts that include keywords new business owners are searching.
  • Host free seminars for new area business owners to discuss accounting-related issues.
  • Focus on public relations by pitching blogs, podcasts, and local magazines that appeal to new business owners in the area.

Keep in mind, when trying to position yourself as a local expert, you should always focus on your customers. You want the content you create and seminars you host to include in-depth, helpful information, not a long sales pitch.

Increase Your Credibility

New business owners have a lot going on, and many of them appreciate great advice. Helping them as much as possible without trying to sell them your services automatically increases your credibility within the new business community. To do this, be visible in places your clients hang out, both online and off.

Consider attending local networking events frequented by new business owners on a regular basis. Both and EventBrite post information about local networking events. While you’re at events, don’t focus on selling or closing deals. Instead, arrive prepared to answer questions about accounting.

You should also consider visiting new businesses in person to get to know the owners. A short, casual visit lets you meet local business owners, offer free advice if needed, and find out how you can help them.

Boost Word-of-Mouth Advertising

The key to success here is word-of-mouth advertising. Sure, becoming known as a local expert in new business accounting and building your company’s credibility within the community is great, but to really achieve success, you need people recommending your services to others.

Encourage your clients and other people you help to recommend you by supplying them with business cards and/or a packet that includes details about your company and your services. You should also try to get testimonials from people you work with, and ask your clients if you can use them as a reference. Consider partnering with local business lawyers and advisers in the area who service new businesses for referrals.

New business owners don’t have as many connections as people who have been in business for years. So when your accounting firm targets these businesses specifically, it can improve your company’s reputation and help your own business grow quickly.

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.
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