2016-03-24 02:58:59AccountantsEnglishA firm with a connected brand not only serves clients— but also engages and builds loyal relationships with them, differentiating itself...https://quickbooks.intuit.com/hk/resources/hk_qrc/uploads/2016/03/FOTF-Brand-248x163.jpghttps://quickbooks.intuit.com/hk/resources/accountants/value-building-connected-brand/The Value of Building a Connected Brand

The Value of Building a Connected Brand

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A decade ago, having a strong brand was all about unity. As long as your firm’s visual identity and communications were cohesive your brand was considered effective.

Fast forward to today’s digital economy and a unified brand presence is simply not enough— brands need to be connected.

A firm with a connected brand not only serves clients— but also engages and builds loyal relationships with them, differentiating itself in the process.

Read the rest of this article written by Darren Root. Download it here.

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.
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