Here’s 1 thing just about all small business owners have in common: the need to send invoices. Whether you sell handmade products or offer targeted client services, invoices are key to keeping your business afloat. Problem is, plenty of us don’t realise—or leverage—the true power of this all-important tool.
Make it personal
These days, information-overload is ubiquitous. No wonder it’s easy to overlook or ignore a standard grey email or a dull printed page. A personalised, thoughtfully designed invoice stands out in a cluttered inbox or an ever-growing pile of papers. So how do you get your invoice to attract more attention?
Name drop. Just as using someone’s name in conversation keeps people focused on what you’re saying, personalising your invoice helps it get noticed. Include these 4 names on every invoice:
Include a personal message. A comment box is a perfect place to put a friendly but professional message to your client. Some ideas for filling in the comment box:
Make it professional
You may not have thought about it, but your invoice is your final point of communication with a client. In this context, an invoice is an important tool for brand building, marketing and engagement. So it pays to make sure this document reflects your professional, organised, detail-oriented approach to work. Here are 3 things to keep in mind:
Make it work
Now that we’ve covered some invoicing fundamentals, let’s talk about what you need to do to leverage an invoice’s full power. Here are our top tips for getting the most out of every invoice:
Invoices are a critical communication device that can help you get paid on time, every time. An effective invoice builds your brand, strengthens client relationships and keeps you at the top of the list whenever your customer needs help. So it literally pays to get your invoicing strategy right.
Want to learn even more about effective invoicing? Here's a helpful post:
Before you go
QB Community members, when it comes to asking for (and receiving) payment, what’s your biggest frustration? Comment below and let's share our experiences!
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Welcome to the UK QB Community! I would love to know more about what you do; are you an accountant? Are you self-employed or do you own a business?
On the topic of invoices, what are your top tips for making your invoices stand out?