While QuickBooks pages typically load within 10 seconds, the lag you're seeing occurs when the site can't get enough power from your setup. Even though it's a web-based service, QuickBooks relies on your computer’s speed and memory (RAM) to perform as intended. If your browser or internet connection can't keep up with that data, it creates a traffic jam that causes the lag.
To help improve performance, I recommend using an incognito window or another supported browser, confirming your computer meets system requirements, and maintaining a stable internet connection.
If the issue persists, please reach out to our QBO Live Support team. They can take a closer look at your account and specific setup to find out exactly what is causing the slowdown.
Let us know if you have any other concerns, and we'll be here to help anytime.