In tough times, it makes sense to diversify your income streams. That way, if one source dries up, another is ready to supplement sales.
For many brick-and-mortar shops, diversifying means putting products on an online marketplace. Or if your store is already online, putting a bit more time into your site’s quality so that shoppers have a seamless shopping experience. It might mean running sales on social media or finding new ways to market your products while being mindful of global conversations. It could also prompt you to form new partnerships and make your products available on multiple sites.
But that’s for the future if you haven’t yet set up your business for online sales. If e-commerce is new to you, here are some tips to help you get started.