Why is OCF important to small businesses?
Operating cash flow is important because it offers a sound indicator of profitability, helping you measure whether your company is making more money selling a product than it spends producing it. Overall, OCF is a sound marker of your company’s performance.
Cash flow is one of the most important calculations for small businesses, because it represents a true indicator of a company’s financial health. It determines if a company can pay both fixed expenses (i.e., rent, utilities, payroll) and variable or unplanned expenses (i.e., equipment, software, facility repairs, legal fees). It also provides lenders and creditors with immediate insight into a business’ current financial health.
Calculating OCF offers full transparency into a company’s true profitability and is one of the purest measures of cash sources and uses. This means that you can monitor changes in cash (using the cash flow statement) and the impact on the income statement and the balance sheet.
So what does this all mean for you, the small business owner?
With a consistently clear picture of your cash flow situation, you’re better positioned to make sound, informed business decisions, such as:
- Can we afford to expand the business?
- Do we have enough to cover fixed expenses?
- Can we invest in new equipment without risking a cash shortfall?
- Do we need to cut expenses to survive a lean sales period?