In their broadest definition, Client Advisory Services (CAS) are services where a practitioner βdevelops findings, conclusions, and recommendations for client consideration and decision making.β
Speak to those accountants offering CAS and youβll find a more practical description, usually along the lines of applying an accountant's deep knowledge about a clientβs business to develop insights and strategies to create opportunities that help them grow.
If your accountantβs brain is confused by the breadth of those definitions, youβre not alone! Within that ambiguity lies opportunity. As their most trusted advisor, you are uniquely positioned to have a positive influence on the trajectory of your clientsβ businesses. Yes, transaction processing is needed. Yes, compliance services are required. Those are simply foundational pieces. Your clients want and need more.