Building your email list
More people use email than any other form of communication, including social media , making the potential of a good-sized email list high. These lists are essential for small businesses and their ability to communicate to large groups of people. Once collected, you have those leads forever, as opposed to social media, where your accounts could get deleted.
Typically, businesses will provide something free to customers to get them to sign up for their email. Some companies have an email newsletter they send out, or links to free downloads, while others offer a fact, snippet or news update every morning to attract new subscribers. By offering something in return for their contact information, you establish credibility and a connection with past, current and future customers.