Black Friday Cyber Monday (BFCM) represents the biggest opportunity for businesses to meet or exceed their annual sales goals. As consumer motivation to buy and willingness to spend peaks just as the year begins to wind down. By that time, your small business needs to be in full promotional gear to take advantage of the shopping days of the year.
The National Retail Association says that the holiday season accounts for approximately 20% of total annual retail sales. Retailers aren’t the only ones who benefit from increased business in November and December – service-oriented brands that help people prepare their homes for visiting family or throwing seasonal parties typically see an uptick, too.
The competition for consumer attention during the holidays is fierce. A multifaceted Black Friday marketing strategy provides several opportunities to connect with your audience. Combining it with messaging that personally resonates with each customer will make your business stand out from the crowd.