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10 effective cash-flow management strategies for small businesses

Being able to effectively manage your cash flow is key to the long term survival of your business. It will also allow you to maintain enough working capital to operate through quiet periods. Your cash flow impacts on your future spending decisions and the direction your business is likely to take. So keeping your finger on the pulse at all times can help ensure you are making the right decisions. Below are 10 strategies to help improve a company’s cash position. Not all of these strategies make sense for all businesses. However, some combination of these can be employed by any business.

In the long-term, free cash-flow, equity and debt finance are the best sources of working capital. However, these options may not be available for all businesses. In such cases, there are alternative cash-flow management strategies that small businesses can use to ease the strain on their working capital. Here are some of those: 

1. Ask for a deposit or milestone payment

Companies whose product or service requires substantial cash or effort before they deliver are good candidates for asking clients for a deposit or milestone payment. Graphic designers, web designers, marketing agencies, PR agencies and even construction companies fall into this bucket. Not all clients may be willing to make a deposit or milestone payment. The only thing that is guaranteed is that you don’t get what you don’t ask for. So, encourage your customers to ask their customers for a deposit. That might be just what they need to get on solid footing.

2. Ask customers to pay faster

Another option for managing cash flow is to get customers to pay faster. This can take several forms. The simplest form is to give supplier discounts, an example of this could entail giving customers a 2% discount if the invoice is paid within 10 days. Otherwise, the full amount is due in 30 days. This can be an attractive proposition for a company’s customers, as it allows them to make the equivalent of a 73% APR in ten days just by paying their bills faster.

3. Cut or delay expenses

In the event that customers won’t pay faster, another option is to delay expenses. The strategy can take on a variety of forms, depending on the business. Manufacturing companies may consider using lower cost inputs to deliver the same goods or services, while a service company may opt for spending less time on the same work. Companies should also consider exhausting existing stock before purchasing new stock, or hiring part-time or contract employees to replace full-time employees.

Also consider how your client’s personal expenses impact their business. Given how much of their expenses may be personal in nature, either indirectly via the salary they pay themselves, or directly as a sole trader, they might want to consider what opportunities they have to cut back on their personal expenses. It may entail eating out less, downsizing, living more frugally or delaying a holiday. Out of all the variables listed here, personal expenses are the ones business owners have the most direct control over.

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4. Request more favourable payment terms from suppliers

As they value their clients, suppliers have a strong incentive to help finance their customers’ purchases. Getting an extra two weeks to make a payment could be the difference between missing payroll and expanding. If your payment terms are 15 days, ask for 30 days. If they are 30 days, ask for 45 days. Depending on your relationship with your suppliers, you’ll find that at least some will be open to a more favourable arrangement. And, be persistent! Perhaps you’ve tried asking for more favourable payment terms before but were declined. Of course, the more timely and dependable you are with them, the more willing they will be to extend their terms.

5. Finance purchase orders

For manufacturing or merchandising companies that require a significant amount of cash to fulfil their purchase orders, financing purchase orders could be a solution. Once you have a purchase order on hand, the finance company will pay the supplier so you can get the merchandise or stock the company needs to fulfil the purchase order. This eliminates the problem of getting a large order but not being able to fulfil it because of a lack of cash to buy the stock or materials.

6. Increase margins

Increasing its margins will help a business spin off more cash that can be used to fund operations. The only two ways a business can increase its margins are by increasing what it charges or decreasing the cost to deliver the product or service. Neither of these may be feasible for a majority of businesses. However, raising prices is a real option for businesses with strong demand for their product or service, or with a unique product, offering or value proposition that is not available from competitors. Any increase in prices will have to be positioned carefully to avoid alienating customers.

7. Sell or lease idle equipment

When cash is tight, everything should be on the table. This is especially true of idle equipment that can be sold for cash or leased to another company that can put it to use. Even if the company is using the equipment, it should consider that the same equipment could be hired for much less, while the proceeds from the sale can be used to fund the business in the interim. This especially makes sense for long-lived equipment that is easy to move, transport or install. If you have a storage centre with equipment, you’ll also be saving on storage costs. With Gumtree, chances are, you’ll be able to pick up the same equipment at a later time for a fraction of the cost.

8. Sell future revenue

A merchant cash advance is a viable strategy for consumer businesses like retailers and restaurants. It involves taking a loan that is automatically repaid via a percentage of the credit and debit card transaction volume received by the business. This strategy is especially viable for businesses with a strong transaction history. Just make sure that the company’s margins can support the cost of the finance. Otherwise, they could be paving their way to financial ruin.

9. Turn down, shift or postpone work

Managing cash flow is as much about timing as anything. Getting a year’s worth of business in one month is overwhelming for most businesses. On the flip side, insufficient business could mean shutting the doors. Thus, managing the volume of business for consistency can be a helpful way to manage cash flow. This may entail turning down or postponing work at certain times of the year. This strategy is not realistic for companies with strongly seasonal business. Retailers, snow-plowers and tax accountants will not be able to change the seasonality of their business. However, many other companies and industries do have the ability to better plan for more consistent volume and shift the timing of the work. Think win-win. For instance, you can offer good clients a discount for postponing their work, order or service.

10. Sell invoices

Selling invoices, also known as invoice factoring, invoice discounting, invoice financing, is a very flexible and quick form of business funding available for B2B companies. In a nutshell, invoices are assets of a company. The product or service has been completed and delivered, but the cash is locked up in the invoice until the customer pays. Factoring can be a solution when payment terms are 15, 30 or even 60 days. Instead of waiting 60 days for the client to pay, a company can “sell” the invoice to a factoring company and get money up front. 60 days later, the client pays off the invoice, so the company never has to take on any debt. Here is a great post about the basics of invoice factoring and what to look for in a funding provider.

Final words

Given these strategies, consider which make the most sense for your client’s business. Working capital is the fuel that powers small businesses. By understanding the options available to them, your clients will be much better equipped to manage their working capital and, in turn, maintain and grow their operations.

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