Gone are the days of storefronts and Yellow Pages. These days, social media is one of the most cost-effective ways to get noticed and grow your tradie business. To help you get started, here are five social media tips for tradies.
1. Know your goals
Why are you using social media? Is it because you want to create an online portfolio of your work? Build an active community? Find leads? Knowing why you’re on social media can save you time and effort. It can help you decide which platform is right for your business, rather than trying to be active on all of them.
If you had to pick only one, a Facebook page might be the way to go. On a Facebook business page, prospective clients can find things like your website, operating hours, and contact information in one place. That makes it a great place to announce everything from discounts to product updates.
2. Know your audience
Ask yourself some questions to help you visualise who your customers really are. Where do they live? Do they have family? How do they spend their days? What product or services are they interested in? When you get to know your audience better, you can start tailoring your posts, creating content they will enjoy and want to stick around for. Once you have your social media channels up and running, you’ll be able to tap into insights and analytics to find out even more about your audience.
3. Know your value
It’s not enough to simply post pretty pictures or share a funny post. Your customers should believe your content is offering them value. This can be in the form of a post about tips and tricks relating to your trade, or perhaps a before-and-after series that showcases your work. These are the sorts of things that will help set you apart from your competition. If they enjoy your content, they are more likely to click through to your website or other linked platforms.
4. Know your voice
Social media works best if your brand has a character, just like a real person. Ask yourself whether you want to be seen as, for example, fun and approachable, or more dignified and a bit prestigious. This will help you work out how to best engage your customers. Once you have your tone of voice down, it’s important to commit to it and stay authentic. Communicate with your audience as much as you can – social media is a social game after all. Replying to comments, sharing other people’s posts, and inviting feedback via polls will help demonstrate an interest in your audience. In return, they will be more interested in you.
5. Know your schedule
Now it’s time to take action and post. You probably already have an idea of when your audience are going to be online. If not, Facebook analytics can be a useful tool to gain more insights into your audience. With this information, you can plan posts in advance. There’s a range of scheduling tools available to help you with this. Many of these also come with built-in analytics to help you measure the success of your content against your goals. If you’re willing to adjust your strategy every now and then, this can be a powerful way to perfect your social media presence.