Kickstarter is often seen as a way to sell products by getting the money you need for manufacturing and operational costs, usually based solely on a prototype. But as crowdfunding gains more widespread attention, smart entrepreneurs have begun to see it as a means to a different end. In addition to the benefits of selling products directly to customers, businesses can take the information they gather from a campaign to potential investors.
If you decide to pursue this end, however, it’s important to carefully plan your Kickstarter campaign to get the results you’ll need. Then, once you approach potential investors, they’ll expect the usual things. They’ll want a detailed business plan, an impressive pitch and a strategic plan to meet your business’ future goals.
Here are a few ways Kickstarter can help with all of that.