Remember the old saying, “A bird in the hand is worth two in the bush?” It’s sometimes better to hold on to what we have instead of risking its loss to get something else. This holds true for our clients as well.
It’s tempting to be so focused on lead generation that we neglect to realise the enormous value in caring for our current clients. Many times, keeping a client costs less than getting a client, and usually provides a higher return on investment through upselling, referrals, and increasing lifetime value.
Chances are you’ve heard about client retention before, so I won’t dive too deep into why keeping a client is better than acquiring one. My goal is to provide you with some tools you can use to start building and nurturing great relationships with your clients.