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accountants and bookkeepers

Best Social Media Platforms for Accountants and Strategy Tips

By QuickBooks Australia

Published on June 11, 20242 min read

Whether you’re part of a well-established accounting firm or a small business just getting off the ground, social media can be a powerful marketing tool. No longer just a platform for friends and family, many businesses and professionals have found social media to be key to their success.

Best Social Media Platforms For Accountants

Not all social media platforms are created equal, but here are four that are ideal for accountants looking to grow their online presence.

LinkedIn
Facebook
Twitter
Pinterest

More of a professional network than a traditional social media platform, LinkedIn is the perfect place to get started.

You can post blogs or articles, and share applicable content that will then appear in the feed of any user that has chosen to follow your business. You can also use this account to post job ads when you go through the hiring process. It’s a great way for prospective clients or even employees to get a glimpse into your company and its core beliefs.

Before you start, don't forget to add your certificates on LinkedIn to showcase your knowledge and professionalism.

Facebook

We all know that Facebook is a great way to connect with friends and family, but it’s also a super-charged marketing tool that is used by millions of brands and businesses worldwide. Create a Facebook page for yourself or your accounting firm and you’ll have another place where clients and the like can connect with you and your business.

You can use this platform to drive people to your website, or simply provide timely updates or news about your practice or the accounting industry as a whole. It’s also a great place for clients to write positive reviews about your customer service to help grow your business and establish your credibility.

An accountant is using social media for advancement in accounting career

Twitter

If you’re looking for a way to engage with more potential clients or establish your expertise in your field, you could consider joining Twitter. This social media platform will allow you to publish articles or blogs from your website, quotes, news, or any bite-sized pieces of content.

You could also start a conversation, known as a tweet chat, where your followers can ask accounting-related questions, which you can then answer. This is a great way to engage with real people in real-time, while also showcasing your knowledge.

While Pinterest may not seem like the obvious choice for an accountant, it can be a great marketing tool for businesses of all kinds. If you create new content for your website regularly, say for a blog, you can use Pinterest to drive traffic to your business website.

Essentially a visual search engine, Pinterest relies heavily on attractive images and bold text. If you can take the time to create visually appealing pins, you may reap the benefits in website traffic. You can also add a Pin It button to your website to allow readers to pin your images and bookmark articles or pages.

Social Media Marketing Tips For Accountants

Below are 4 simple tips to help you get started:

Create strong relevant content: stay up-to-date with the latest trends and news in the accounting landscape to stay ahead.
Try multiple platforms: target different demographics to build a solid promotional strategy.
Maintain an active presence on social media: posting regularly and engaging with followers by responding to comments and messages.
Join online professional associations: expand your professional network.

QuickBooks Platform: Find-a-ProAdvisor directory

We’re here to assist you in reaching your goals

The QuickBooks Find-a-ProAdvisor directory is used by tens of thousands of small businesses looking for a new accountant or bookkeeper. It is a great way to promote your practice as an accountant in the directory.

Check out other QuickBooks features for accountants that help you save time and grow your business.

Frequently Asked Questions

How to advertise an accounting firm?

Here are 5 tips on how to advertise an accounting firm:

Redefine your advertising goals
Dive deeper into your customer data
Invest in brand identity
Harness the power of per-per-click automation
Tap into content marketing streams

This will help you consciously improve your advertising strategy long term and stay one step ahead of the competition so you can dominate your niche market. You can check out this list of How to advertise your accounting firm for more detail.

Do accountants need social media?

How do I advertise myself as an accountant?

Market yourself on social media by developing brand-name recognition online in a cost-effective way to market your accounting practice. Sharing your skills on the right platforms is crucial to your success. Consider which sites your customers use the most, so they can easily connect with you. Add photos and videos to your content, and post pictures of happy clients on sites like Instagram and Pinterest.

What are the benefits of social media marketing for accountants?

The benefits of social media marketing

July 2, 2021

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