5. Add social proof everywhere
Credibility and trust are at a premium in any business. This is all the more crucial online, where misinformation and scams abound.
“To convert the person browsing your website into a lead, you need to make them feel comfortable about giving you a call, sharing their contact information or making a purchase,” explains Earl White, co-founder of House Heroes LLC.
The best way to build credibility is social proof: reviews, ratings and testimonials.
How? Create written or video testimonials from your best customers. Display positive reviews from Facebook, Yelp and Google Business. Share industry awards, recognitions and certifications specific to your niche. Do anything and everything to make it easy for potential clients to see themselves doing business with you.
In particular on your “About” or “Contact” page.
“Many businesses have a vague ‘About’ page full of marketing speak,” says John Locke, SEO consultant and founder of Lockedown Design & SEO.
But people want to do business with people. A great place to start building a connection is by sharing a compelling story about the origin of your business. Get rid of usual stock photos and use personal shots of your actual team and office.
“Showing who is behind the business will inspire more trust in your future customers,” Locke says.