2. Banner ads
Banner ads are those rectangular advertisements that appear on webpages to promote another company’s products or services. Depending on the amount of traffic your site gets, banner ads can be a lucrative monetisation strategy that brings in a monthly fee from paying sponsors.
High-traffic sites offer invaluable digital real estate for potential advertisers, and they can earn significant revenue from banner ads as a result. On the other hand, newer sites with few page views and those with comparatively low traffic are unlikely to make much money with this technique.
Aspiring advertisers should also note that not all web audiences are created equal. Whereas sites with large, wealthy audiences are typically ideal, smaller advertisers may be able to earn more if they target highly relevant sites. For example, a family-centric blog is far more attractive to a company that sells children’s clothing than a blog that promotes auto parts.
While banner ads can generate helpful revenue for your website, hosts should use their judgment when selecting potential advertisers. In the long run, showing too many irrelevant or intrusive display ads can affect user experience and turn people away from your website. You can sell ad space on only so much of your site, so you want to make sure you’re filling it wisely.
It’s worth noting that you shouldn’t sell pop-up ad space. Pop-up ads already run the risk of annoying site visitors and impacting your site’s Google ranking. If you have a pop-up, it should be focused on your business, not someone else’s.