A business website doesn’t just exist to advertise your products and services. On the contrary, a well-developed site can actually generate income for your company. But, knowing how to monetise your site is key.
Website monetisation refers to the various methods used to convert site traffic into real online revenue. Not all monetisation techniques, however, are appropriate for every business. Using the wrong advertising type or failing to take users’ privacy concerns into account can actually result in a reduction of traffic in the long term, so it’s important to know what will and won’t work for your business.
Let’s take a look at how to monetise a site and figure out which type of monetisation is right for you.