Don't miss out! Small business, big savings 🤑 Save 50%* Claim now
Need help choosing a plan?
Created with Sketch. 1800 917 771 Schedule a call
Need help?
We're here for you.
Schedule call
Created with Sketch.
Image Alt Text
Marketing

How to market your accounting business

Marketing can play a pivotal role in attracting new clients to your accounting firm. By investing a little time and budget in the right areas, you could expand your client base and achieve your goals for growth. Here are four tips to successfully market your accounting business.


1. Learn more about Facebook advertising

Facebook can be a useful tool for growing your accounting practice. Not only does it provide valuable information to prospective clients about your services, it encourages people to interact with your business on the platform – whether to ask a question or respond to an advert.

Advertising on Facebook can also help take your practice to the next level. Due to its popularity and mammoth amounts of user data, almost any business can find their target audience and still stay within their advertising budget.

2. Partner with your accounting software provider

If you use accounting software, it might be worthwhile checking how your provider can support you in attracting new clients. For example, QuickBooks runs a ProAdvisor program to give accounting professionals the tools and training they need to move to the cloud and help clients run their businesses more efficiently.

Become a ProAdvisor and you can add your profile to QuickBooks’ professional listing, visited by thousands of small businesses looking for an accountant every month. You’ll also gain access to a host of other useful features, such as training to upskill you or your team, and ready-made marketing materials to promote your new ProAdvisor status to your clients.

Business man and woman talking over a laptop

3. Encourage clients to refer your services

There is simply no better way to advertise than via word-of-mouth. In fact, studies have shown that people are 90% more likely to trust a company recommended to them by someone they know. This is why it’s a good idea to encourage your clients to refer your accounting practice to their family, friends, and co-workers.

The best way to make this happen is to offer fantastic customer service. You can then ask trusted clients to add a positive review to your Facebook page or on Google – these reviews are worth their weight in gold.

4. Optimise your website

Having a website for your accounting practice is critical. Not only does it add a level of professionalism to your business, but it opens up the opportunity for new business. Search engines, such as Google, can play a big role in determining your success. Search engine optimisation (SEO) is a strategy aimed at improving your website’s position on search engines.

How you optimise your site is directly related to how search engine algorithms assess your wesbite’s relevancy, such as content, links, user experience (UX), design, and functionality. If done correctly, an SEO strategy can help your practice grow exponentially.

Related Articles

Looking for something else?

Get QuickBooks

Smart features made for your business. We've got you covered.

Help Me Choose

Use our product selector to find the best accounting software for you.

QuickBooks Support

Get help with QuickBooks. Find articles, video tutorials, and more.

Stay up-to-date with the latest small business insights and trends!


Sign up for our quarterly newsletter and receive educational and interesting content straight to your inbox.

Want more? Visit our tools and templates!

By signing up you are agreeing to our terms and privacy policy.

A happy small business owner signing up for the QuickBooks newsletter on laptop