Marketing can play a pivotal role in attracting new clients to your accounting firm. By investing a little time and budget in the right areas, you could expand your client base and achieve your goals for growth. Here are four tips to successfully market your accounting business.
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How to market your accounting business
1. Learn more about Facebook advertising
Facebook can be a useful tool for growing your accounting practice. Not only does it provide valuable information to prospective clients about your services, it encourages people to interact with your business on the platform – whether to ask a question or respond to an advert.
Advertising on Facebook can also help take your practice to the next level. Due to its popularity and mammoth amounts of user data, almost any business can find their target audience and still stay within their advertising budget.
2. Partner with your accounting software provider
If you use accounting software, it might be worthwhile checking how your provider can support you in attracting new clients. For example, QuickBooks runs a ProAdvisor program to give accounting professionals the tools and training they need to move to the cloud and help clients run their businesses more efficiently.
Become a ProAdvisor and you can add your profile to QuickBooks’ professional listing, visited by thousands of small businesses looking for an accountant every month. You’ll also gain access to a host of other useful features, such as training to upskill you or your team, and ready-made marketing materials to promote your new ProAdvisor status to your clients.
3. Encourage clients to refer your services
There is simply no better way to advertise than via word-of-mouth. In fact, studies have shown that people are 90% more likely to trust a company recommended to them by someone they know. This is why it’s a good idea to encourage your clients to refer your accounting practice to their family, friends, and co-workers.
The best way to make this happen is to offer fantastic customer service. You can then ask trusted clients to add a positive review to your Facebook page or on Google – these reviews are worth their weight in gold.
4. Optimise your website
Having a website for your accounting practice is critical. Not only does it add a level of professionalism to your business, but it opens up the opportunity for new business. Search engines, such as Google, can play a big role in determining your success. Search engine optimisation (SEO) is a strategy aimed at improving your website’s position on search engines.
How you optimise your site is directly related to how search engine algorithms assess your wesbite’s relevancy, such as content, links, user experience (UX), design, and functionality. If done correctly, an SEO strategy can help your practice grow exponentially.
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