It’s no secret that small businesses play a vital role in the Australian economy. However, revenue for small businesses can be scarce.
While various factors can affect a business’s revenue potential, one of the most important factors is its pricing strategy.
To get this right, it’s critical to use financial reporting and insights to guide your decisions. You also need a good understanding of the many different pricing strategies that you can choose from for your products and/or services. We look at 12 common pricing strategies in detail below.