When you think about it, customers experience only a very limited slice of your business. Your product moves from the shelf or screen into their hands—and that’s it.
However, every business owner knows that there’s far more to the process than meets the eye.
Long before your customer purchases that product, you need to secure the raw materials, manufacture the goods, transport them to your retail location, plus more.
That’s your supply chain in its most basic form.
Are you shuddering at the mere sight of the term “supply chain”? We can’t blame you. It can seem discouraging and complex, but it doesn’t need to be.
In this article, we’re breaking down everything you need to know about supply chain management—including what it is, why it matters, and how you can use it to boost your business.