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Starting a business

Guide to Starting a Side Hustle

Side hustles in Australia are no longer a passing trend. According to the Intuit QuickBooks Entrepreneurship in 2026 study, 41% of Australians say they plan to start a new business or side hustle as part of their wealth-building strategy this year. 

With financial pressure still shaping everyday decisions and traditional pathways to security feeling less certain, more people are looking for practical, flexible ways to take control of their income. For many, a side hustle offers a realistic starting point. In this guide, we’ll provide tips for starting a side hustle and highlight common mistakes to avoid. 


Key takeaways:

  • The side hustle meaning has evolved—it’s now a practical way for Australians to build wealth and increase income security.

  • 41% of Australians plan to start a new business or side hustle in 2026, reflecting strong entrepreneurial intent.

  • Most side hustles begin small, with 6–20 hours per month being the most common time commitment.

  • Clear planning, demand validation, and realistic pricing are essential to long-term sustainability.

  • Simple systems for tracking income, expenses, and time can prevent admin overload as you grow.

  • Avoid common mistakes such as underpricing, burnout, and neglecting legal requirements.


What is a side hustle?

A side hustle is a way of earning additional income alongside your main job. Unlike a full-time business, a side hustle is often designed to be flexible and scalable, allowing you to test ideas without immediately giving up financial security. Side hustle jobs can range from freelance services and online selling to consulting, tutoring, or trade-based work completed outside standard working hours. For many, it’s a first step towards becoming self employed.

In recent years, rising living costs, housing affordability challenges, and wage pressure have made extra income increasingly appealing. For some, a side hustle offers financial breathing room; for others, it’s a pathway towards greater independence and long-term business ownership.

What are the advantages of starting a side hustle?

Starting a side hustle offers a practical way to increase income and regain a sense of financial control—particularly in today’s climate of rising living costs and economic uncertainty. According to the Australian Bureau of Statistics, there were 973,000 multiple job-holders in September 2025, representing 6.5% of employed people. This reflects a growing willingness to supplement primary income with additional work. 

Our entrepreneurship study reinforces this shift—25% of Australians say they are planning to start a new business or side hustle this year, while a further 40% say they’re considering it. For many, the benefits extend well beyond income.

Here are the key advantages of starting a side hustle:

  • Additional income stream: Earn extra money to cover expenses, reduce debt or fund personal goals.
  • Financial security: Diversifying income sources can reduce reliance on a single employer.
  • Increased savings and investment capacity: Extra earnings can be directed towards savings, superannuation, or investments.
  • Personal skill development: Running a solo venture builds practical skills in sales, marketing, and financial management.
  • Career diversification: A side hustle can open doors to new industries or alternative career paths.
  • Expanded professional network: New clients and collaborators broaden your connections.
  • Greater autonomy: You have more control over how, when, and where you work.
  • Increased confidence: Seeing an idea generate income can build belief in your capabilities and long-term potential.

Read more about the pros and cons of being an entrepreneur.

How to start a side hustle: 8 steps 

Whether you’re exploring the best side hustles for your skills or considering online side hustles that can be launched from home, getting started can feel overwhelming. While some ideas require more setup than others, most successful side ventures follow the same practical foundations. The steps below break the process into manageable actions, helping you move from idea to income with confidence.


1. Create a business plan 

Before launching any side venture, it’s important to clarify what you’re offering, who it’s for, and how it will generate income.

A simple business plan helps you:

  • Define your target market
  • Outline expected costs
  • Set revenue goals 
  • Identify potential risks

It doesn’t need to be complicated—even a short, focused plan can give structure to your idea and reduce guesswork. Taking the time to map things out early makes it easier to make informed decisions as you grow. 

To get started, explore our free business plan template.


2. Assess your personal skill set 

It’s important to take stock of what you already know and what you genuinely enjoy doing. Starting with your existing strengths can reduce learning curves and increase your chances of earning sooner.

Consider:

  • Your professional experience and technical skills
  • Hobbies or interests others may pay for
  • Qualifications, licences or certifications you hold
  • Problems you regularly solve for others

Identifying where your skills meet market demand will help you choose a side hustle that’s both realistic and sustainable.


3. Identify the market gap and demand

A strong idea isn’t enough—your side hustle needs real demand. Understanding who your potential customers are and what problem you’re solving will help you avoid investing time in something with limited traction.

To assess demand, consider:

  • What gaps exist in your local area or online market
  • Common complaints or unmet needs within your industry
  • Competitor pricing and service offerings
  • Online search trends and social media discussions

Validating demand early increases the likelihood that your side hustle can generate consistent income rather than remain a hobby.


4. Find the solution 

Once you’ve identified a clear market need, the next step is defining how your product or service will solve it. A well-defined solution helps you stand out from competitors and communicate your value clearly to customers.

To shape your solution, consider:

  • How your offer directly addresses the identified problem
  • What makes your approach different or better
  • Whether you can deliver it consistently with your available time
  • How you will price it competitively while maintaining margins
  • A focused solution makes marketing easier and sets a strong foundation for growth.


5. Decide if it’s worth it 

Before committing, consider whether a side hustle fits realistically into your schedule and energy levels. Calculate how many hours you can dedicate each month without compromising your primary income, health, or personal life. 

Our entrepreneurship study shows that most people with side hustles dedicate between 6 and 20 hours per month to it. While some commit more, starting small is common. Weigh potential earnings against the time required and ask whether the return justifies the effort.


6. Start small and test your idea 

You don’t need a large upfront investment to validate your concept. Many of the best side hustles Australia has seen began with small experiments before scaling. Testing your idea early reduces risk and gives you real feedback before committing more time or money.

You could:

  • Offer your service to a small group at an introductory rate
  • Promote your idea through social media or local community groups
  • Use online marketplaces to gauge demand
  • Network within existing professional circles for referrals

Starting lean allows you to refine your offer based on real-world response.


7. Set up the basics and manage time

Even the simplest side hustles to make money benefit from a clear system. Setting up the basics early helps you stay organised and avoid stress later—especially if you’re balancing a demanding full-time job or busy home life.

Consider:

  • Opening a separate business bank account to keep finances clear
  • Tracking income and expenses for tax purposes
  • Sending professional invoices and payment links
  • Using tools like Intuit QuickBooks to automate record-keeping and reporting

Our entrepreneurship study revealed that only 21% of Australian side hustlers have registered their business and 26% have opened a separate bank account, while 27% have set up none of these basics. Putting simple systems in place early can save significant time and effort as your side hustle grows.


8. Price your product properly 

Pricing is one of the most important decisions you’ll make, especially if you want your idea to become one of the good side hustles that generates consistent income rather than just extra pocket money. Setting your price too low can quickly erode profit, while pricing too high without clear value can limit demand.

When deciding your pricing, consider:

  • Your total costs, including time and overheads
  • What competitors charge in your market
  • The value your product or service delivers
  • Whether introductory pricing is sustainable

Starting with clear margins helps protect profitability from day one.

Common side hustle job mistakes

While easy side hustles can be launched fairly quickly, they still come with practical challenges. Being aware of common pitfalls early can help you avoid unnecessary stress and protect both your income and your main employment.


These are some of the most common mistakes:

  • Time and burnout: Overcommitting can affect your performance, health, and personal life if not carefully managed.
  • Too much admin: Invoicing, tracking expenses, and tax obligations can quickly pile up without simple systems in place.
  • Startup costs: Underestimating upfront expenses can strain cash flow before revenue stabilises.
  • Pricing your work too low: Discounting heavily to win early clients can make your effort unsustainable long term.
  • Legal and insurance requirements: Licences, permits, and insurance may be necessary depending on your industry.
  • Inconsistent income: Side hustle earnings can fluctuate, so planning for variability is important.
  • Losing focus on your main job: If your primary employment suffers, your overall financial security may be at risk.

How Intuit QuickBooks can help 

Starting a side hustle is easier when you build it on clear, consistent systems from day one. A standardised workflow for tracking income, managing expenses, sending invoices, and preparing for tax helps reduce confusion and protect your margins as you grow. 

Explore Intuit QuickBooks to simplify your workflows and manage your side hustle finances with confidence.


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