Hereβs how your value proposition turned out β¦
After walking through each of those four steps, hereβs what we have to work with:
- TARGET CUSTOMER:Β homeowners in Sydney who want well-maintained homes.
- PROBLEM STATEMENT:Β homeowners donβt have the expertise to complete repairs themselves nor the time to figure it out.
- SOLUTION:Β I have 20 years of experience as a facilities maintenance specialist.
- RESULTS:Β our high-quality home repairs save homeowners from stress.
All of the fundamentals are there. But if you smash them all together, your value proposition might seem a little long and unfocused. Youβll need to do a little finessing here. It can be helpful to drop the different elements into this simple template to at least get started on the right track:
We do [X] to help you do [Y] so you can [Z].
After working through that and making some final polishes and tweaks, hereβs what our example value proposition might look like:
You deserve to stop stressing over home repairs. We use our 20 years of maintenance experience to complete high-quality repairs that save you from headaches and hassles.
Not bad, right? Of course, thatβs not the only way to package it. Youβre free to play around and find the right sequence that works for you, your business and, most importantly, your customers.