22 holiday shop front decorating ideas
Ready to get started but need some inspiration to help guide you? Keep reading for these 22 holiday shop front decoration ideas to help you attract customers this season.
1. Digital display
Incorporate a digital sign installation into your shop front window. A digital sign can add a little extra to your holiday display. Plus, a moving screen showcasing products you offer, or information helps catch the eyes of customers and influences them to come into your shop.
2. Festive string lights
Lighting is an essential component of a shop front display. Add some twinkle lights that change colour throughout the day or get string lights that have adjustable brightness depending on the mood you’re going for.
In addition to string lights, you can also consider light-up signage with your brand name for some extra attention.
3. Chalk paint
Get creative with chalk paint that you can draw right onto your window. Consider drawing your own holiday design or let people know there’s a sale going on with DIY chalk paint signage.
Tip: Create a message that entices customers to come inside. For example, if it’s hot outside, you can write something like “Come in, it’s cool inside!”
4. Frosted windows
To create the ultimate snowy scene for your window display, incorporate frosted windows. A frosted window can create the perfect viewing point for the rest of your display.
To create the frosted window look, you can use frosted glass spray paint that can usually be found at any craft store. Complete the snowy look with snowball garland and fake snow.
5. Garland
Garland is always a classic way to decorate for the holidays. Some creative ways to use garland for your display include:
- Marshmallows for a snowy scene
- Candy canes
- Felted wool for snowballs
- Ornaments
You can even turn one of your products into garland material. Hang your garland around the perimeter of your window or wrap it around another element.
6. Oversized ornaments
Create a shop front look with oversized ornaments. You can use a disco ball or anything from your storage that can be used as a holiday ornament. If you prefer the DIY route, you can take old toy balls and spray paint them to whatever colour you like and hang them from the ceiling.
7. Gift boxes
Use holiday-wrapped gift boxes in your shop front display to add some variety. These can serve as great display stands for your products, and you can stack them to create some height.
8. Holiday trees
Create a tree out of your products. For example, if you’re a small business that specialises in the outdoors, you could create a tree made out of skis or another type of athletic equipment.
9. DIY snowflakes
Cut out snowflakes to help create a winter wonderland display. This fun craft is easy to do and can be more sustainable and cheaper than purchasing factory-made materials.
You can also get creative and create snowflakes out of your own products. For example, if you’re a retail business, you can attach clothing hangers together into a snowflake shape.
10. Wooden crates
Wooden crates in your shop front can help create varying heights for displaying your products and can hold different items. They’re also versatile, so you can alter them or paint them to your liking.
Tip: Consider using them for a cozy and rustic country-inspired holiday shop front display.
11. Gingerbread houses
Gingerbread houses are a holiday favourite. Create several different kinds of houses to draw customers in – you can even make a gingerbread house that resembles your own store.
12. Holiday mannequins
If you’re a retailer, consider dressing your mannequins up in festive holiday gear and using them to help tell your display’s story. In addition to the mannequins, add a holiday backdrop to help set the scene.
13. Faux fireplace
Create a fireplace scene to help draw people in with its cosiness. This rustic and warm display can be created with dry logs and tree branches. To get extra creative, you can consider adding flameless candles to help mimic the look of fire or use a digital screen.
14. Gift bags
Get into the holiday spirit by adding some already-done-up gift bags to your setup. Get brightly coloured and festive gift bags and stuff them with bright tissue paper. This fun design can be a perfect accent to other elements on your display.
15. QR code
Add a QR code as an element in your display that customers can scan for a discount on a product. For example, you can:
- Add a code to your digital display.
- Place a sticker on the window itself.
In addition to giving customers information about sales, QR codes can also help direct them to your business’s social media platforms or online shop.
16. Holiday music
Attract customers with sound - while not a tangible decoration, adding holiday music to your window display can be a unique way of setting your display apart.
17. Gift cards
If you want to promote your new holiday gift cards, consider adding them to your shop front and place them in a fun design. You can even hang gift cards from string as garland decor.
18. DIY snow globe
Make your shop front look like it’s inside a snow globe -there’s no better way to catch the eye of customers and passersby during the holidays than by creating a giant snow globe in your window.
To achieve this look, use frosted glass spray paint and create a circular focal point, then fill your background display with other festive elements.
19. Nutcrackers
To get into the holiday spirit, add some nutcrackers to your window display. For example, if you’re a retail store, use large nutcrackers instead of mannequins to model clothes or pose with certain products.
20. Windowsill houses
Liven up your window display with some holiday-themed houses. Place these right on the windowsill or spread them throughout the other elements you choose to include in your display.
Take these windowsill houses a step further and add lighting to them to create a cosy touch.
21. All-white decor
For a clean and crisp look, consider an all-white theme for your shop front display. This look will be sure to have your customers dreaming of a white Christmas this season.
22. Virtual reality try-on
For a more modern approach to your holiday shop frontt display, consider incorporating virtual reality try-on options for your products. This can be in the form of a headset that lets customers try on things like outfits or jewellery.
