What inventory turnover can tell you
Tracking inventory turnover can help you make more informed decisions about purchasing, pricing, manufacturing, marketing, and warehouse management.
As a general rule of thumb, a high turnover ratio is good because it means inventory is being sold quickly. This can indicate that:
- Sales are strong
- There is a healthy demand for your products
- Stock levels are optimal
- Cash isn’t unnecessarily tied up in holding inventory
Maintaining a high inventory turnover ratio (i.e. selling stock quickly) also reduces the risk of products being unsellable due to spoilage or becoming obsolete.
That said, in some cases, a high inventory ratio can mean not enough stock is on hand, which could signal supply chain issues, lost sales, or poor customer experience – so it’s important to understand the context for your business.
On the flipside, a low inventory turnover ratio could indicate:
- Weak sales
- Overstocking
- Ineffective marketing strategies
- Inappropriate pricing
Low inventory turnover is usually not ideal because products can deteriorate the longer they’re stored while incurring holding costs at the same time. Excess inventory also ties up cash, which can have a negative impact on your cash flow.
However, there are exceptions to this. For instance, low inventory turnover might not be a big cause for concern if it’s cheaper to order popular stock in bulk, or your business tends to have seasonal dips throughout the year.