The cloud is transforming business productivity, giving small companies the efficiency to compete on a more level playing field with larger businesses. Business practices that once had to be done manually can now be automated, enabling businesses with a small staff to more easily handle larger volumes of work.
Cloud based tools for marketing, video conferencing, financial management, data gathering and e-commerce are empowering small businesses to scale up their productivity and boost their profits.
Using SaaS to Boost Productivity
The cloud’s productivity stems from the efficiency of cloud-based services, which go by the name SaaS or Software as a Service. SaaS refers to software services you can access through your web browser.
These services allow you to perform business functions without having to download software to your desktop. Just create an account and tap into the software online, which is hosted in the cloud at a remote location.
One major advantage of these cloud-based tools is the ability to dial in efficiency. Whether you’re a startup or an established business, it’s simple to scale up as you grow or down during quieter periods.
Five ways you can use SaaS to boost your productivity
Use email marketing to connect with customers
Social networks are some of the most popular SaaS applications in the world, and are a powerful force for marketing products and keeping customers informed about the organization. Yet for all their hype, social networks are not nearly as effective as email in terms of marketing. MailChimp, for example, is one of the most powerful email marketing tools available for SMEs. It has beautiful templates, simple interfaces and world-class reporting that lets you understand where your customers are, who’s engaging with your content and what links are the most popular.
Conduct meetings remotely with video conferencing
With more and more employees working from home or from remote locations, a video conferencing tool for collaboration is a powerful asset to keep everyone connected and working toward the same goals. Zoom is an app that provides great video and sound quality, the ability to chat via text, share screens remotely and much more.