Methodology
Intuit QuickBooks commissioned online surveys, completed in October 2022, of 2,700 small business owners and decision-makers in the US, UK, Canada, and Australia. In each country, half of the small businesses surveyed had an accountant or bookkeeper, while the other half did not.
Small businesses were defined as having 1 to 100 employees, including the business owner. The majority of the respondents (58%) had less than 25 employees. In the US, there were 900 respondents in total: 450 businesses with an accountant or bookkeeper, 450 without. In Canada, there were 600 respondents: 300 businesses with an accountant or bookkeeper, 300 without. In the UK, there were 600 respondents: 300 businesses with an accountant or bookkeeper, 300 without. Overall, 43% of the respondents were the owner or chief executive of the business (or equivalent), while the remainder were senior leaders and decision-makers who were familiar with the businessβs financial management strategy.
Percentages were rounded to the nearest decimal place β so the values shown in the charts and graphics may not add up to 100%. Responses were collected in online surveys using Pollfish audience pools and partner networks with double opt-in verification, random device engagement sampling, and post-stratification against local census data to ensure accurate targeting and results. Respondents received remuneration.
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