It's Big Awesome Savings time
75% OFF FOR 6 MONTHS*
Need help choosing a plan?
Created with Sketch. 1800 917 771 Schedule a call
Need help?
We're here for you.
Schedule call
Created with Sketch.
Female business owner looking at invoice with laptop open
Starting a business

What is A Proforma Invoice?

Everything you need to know

A proforma invoice is a preliminary bill of sale sent to buyers in advance of the delivery of goods. Learn how and when to use them for your business.


Whether you like it or not, invoicing is an essential part of running a business. Issuing invoices to customers promptly and paying your invoices from suppliers on time keeps cash flowing into your business and maintains good relationships with your supply chain. But what about proforma invoices?

In this blog post, we’re going to take a closer look at the proforma invoice, meaning a bill of sale for your customers before you deliver your services (sometimes written as ‘pro forma invoice’). We’ll help you understand what a proforma invoice is, how it differs from a standard invoice, and when your business should use it.

TOOLS

Your new business toolkit

Learn all you need to know about starting a new business. Includes a business canvas to streamline your planning and get you set up for success. Plus, tools and templates to help you grow and scale.

Want more? Check out our small business blog for more guides for Australian small business.

By signing up you are agreeing to our terms and privacy policy.

QuickBooks FREE New Business Toolkit preview

What is a proforma invoice?

A proforma invoice is a bill of sale that you send to a customer before your business delivers its goods and services. It usually contains details such as a description of the items being sold, their price, and the total amount payable, along with any taxes and fees incurred. This information gives your customer as precise an estimate as possible of the expected cost of their order.


The main difference between a proforma invoice and a standard commercial invoice is that a proforma invoice is preliminary or provisional, which means its details are subject to change. A proforma invoice doesn’t require an invoice number and should be clearly labelled with the term ‘proforma’.

What is the purpose of a proforma invoice?

A proforma invoice can be a useful addition to any business’s sales process. It gives customers a good faith estimate of the cost of a sale and reduces the likelihood that they are exposed to any unanticipated charges, reducing the risk of payment disputes when commercial invoices are issued.


A few scenarios where proforma invoices are commonly used include:

  • When you’re declaring the value of goods to customs when exporting to foreign countries
  • When you don’t have all the details to issue a commercial invoice
  • When you need something to act as a formal payment request when a recipient wishes to pay in advance

What is the difference between an invoice and a proforma invoice?

There are several key differences between standard commercial invoices and proforma invoices:


Key differenceCommercial invoiceProforma invoice
Time of issueIssued to customers after goods or services have been received.Issued to customers before an order has been placed.
ObjectiveTo inform the buyer of the amount due and how to make payment.To help your customer decide whether or not to place an order.
Details includedAn invoice number, contact information, issue date, amount payable, means of payment, a billing address, and terms and conditions.Contact details, date of issue, a description of the goods and services, and the amount due. It requires an invoice number and should be clearly labeled as ‘proforma’.
AccountingA commercial invoice should be recorded as accounts payable and filed for reference.Proforma invoices are not used for accounting purposes.

Grow Your Business with QuickBooks

What is the difference between a proforma invoice and an estimate?

In many ways, a proforma invoice has more in common with an estimate than a commercial invoice. Estimates and proforma invoices are both used at similar points in the sales process and provide your customer with information about their transaction. However, there are also crucial differences between a proforma invoice and an estimate.


An estimate provides information about what your customer can expect from their transaction before it has been agreed upon.

A proforma invoice typically provides full and final details once your customer has committed to a transaction.

When should you send a proforma invoice?

There are two main reasons why businesses may send a proforma invoice before a sale is completed:


  • Cost estimate: Proforma invoices provide customers with a breakdown of the items they’ve requested and provide an accurate indication of their total amount due. The proforma invoice is not a payment request and can still be adjusted if the goods and services you provide are being negotiated.
  • International shipping: Proforma invoices are commonly used by export companies and include details about shipping, packaging, weight, and delivery fees. They also provide a clear declaration of the value of items so they can quickly pass through customs.

Is a proforma invoice legally binding?

A proforma invoice is a crucial business document, but it’s not legally binding. A proforma invoice typically provides a price estimate for a business’s product or service. It is not, however, a legal record of sale and, therefore, cannot be used as evidence for a completed transaction.

What should a proforma invoice look like?

A proforma invoice usually includes the following details:


  • Date of issue
  • Your contact details
  • A description of the goods and services you provide
  • The price of the goods and services you provide
  • Sales tax and any other taxes or fees that apply
  • Applicable shipping costs
  • The total amount due

How do you create a proforma invoice?


Wondering how to make a proforma invoice? This section has you covered. A proforma invoice can be created using free templates from our Tools & Templates hub


Alternatively, QuickBooks’ invoicing software contains templates that you can use to create proforma invoices in just a few clicks. You don’t need to wrestle with time-consuming updating or double-checking of invoice numbers, making QuickBooks’ software a simple way to send error-free invoices, fast.



Can you pay on a proforma invoice?

A proforma invoice is not a legal document, which means your customer is not legally obliged to pay the amount it lists. Instead, you need to issue a commercial invoice with an invoice number to request payment. Proforma invoices can’t be used to reclaim sales tax, either.

FAQs

Streamline your sales process

Although proforma invoices are not essential to every business, they can play an important role in your sales process.


While similar to both estimates and commercial invoices, a proforma invoice serves a unique purpose and can help you get the most out of your invoicing software.


Send out proforma invoices for your business with invoicing software like QuickBooks Online. You can easily switch between foreign currencies to accurately estimate your pricing for your customers worldwide and record transactions in various currencies. Try it free today.

A black and white photo of a person holding a snowboard.

Free New Business Toolkit

With the new business toolkit, you’ve got the right tools, right from the start. Learn how to set up your business for success and access tools and templates to get you started.


Related Articles

Looking for something else?

Get QuickBooks

Smart features made for your business. We've got you covered.

Help Me Choose

Use our product selector to find the best accounting software for you.

QuickBooks Support

Get help with QuickBooks. Find articles, video tutorials, and more.

Stay up-to-date with the latest small business insights and trends!


Sign up for our quarterly newsletter and receive educational and interesting content straight to your inbox.

Want more? Visit our tools and templates!

By signing up you are agreeing to our terms and privacy policy.

A happy small business owner signing up for the QuickBooks newsletter on laptop