Consumers are shopping in more locations than ever. In fact, 56% of consumers are likely to shop at a retailer that offers a “start anywhere, finish anywhere” cart experience. Shouldn’t your products be present where consumers are? If so, consider a multi-channel distribution system.
Being able to sell your products across various platforms can prove to be highly beneficial to your bottom line. However, there are also plenty of challenges that can hinder your business’s ability to grow. From increasing competition to opening your business for nationwide delivery, there are numerous factors to consider before expanding your business.
We’ve identified the benefits and disadvantages of operating a multi-channel distribution system to help you determine whether this distribution strategy is the right next step for your business. In this guide, we’ve also provided a few strategies to help you combat common multi-channel distribution pitfalls. Keep reading to learn everything you need to know about multi-channel distribution systems, or use the links below to navigate the post.