Next steps for your business
With your ABN you’ll be able to create an official site, send invoices with ease, and present your business in a new, professional light. Now that you’re set up, the next step would be to promote your business.
Marketing your business is a big undertaking, but there are some steps you can take to get the ball rolling. First, set up social media pages for your company. Then, put into motion social media marketing best practices. And consider starting a blog to create quality content that helps your audience. Be sure to brush up on search engine optimisation (SEO) basics to increase the chances of your content being found.
Further your business by cultivating a professional network on LinkedIn . Look for people in your immediate area and within your industry. Then, connect. Send them a friendly message to talk shop — avoid being promotional. This can be a great way to gain insight into your industry, meet friendly businesspeople, and potentially tap into new audiences through cross-promotional efforts down the road.
There are a number of low-cost marketing ideas for small businesses . Be sure to do some digging and see what tactics and channels fit your business and budget. While you likely won’t gain a massive audience overnight, in time, your marketing efforts will pay off and result in steady traffic to your site and an increase in business.
An ABN is a sign that your business is truly legitimate and that you’re an absolute professional. So, getting your ABN presents a great opportunity to promote your business as exactly that: a business. This is a great time to use your new ABN status and position your business within your niche.