The summary section of a LinkedIn profile is one of the first things people will see when they view a profile. It provides them with a clear succinct story of who you are, your experience, and what you can do to help them. Even if they read nothing else, they're most likely to have read the summary, meaning you have 2,000 characters, or less, to capture their attention, and convince them to keep reading.

It also plays a valuable role in optimising the SEO and branding of your LinkedIn profile. Primarily your LinkedIn headline does the bulk of the heavy lifting from and SEO perspective, but you can boslter your visibility in search by using strategic keywords in your summary.

Your summary, as well as a strong profile, helps to attract the interest of hiring managers and it can help you build important connections for networking purposes. Despite the importance of the summary, many people struggle to tackle the task. But, if you get your summary right and nail your LinkedIn profile, it can change your career trajectory.

LinkedIn serves as social proof that you are who you say you are and that you have the experience you say you do, so build recommendations from your existing colleagues and clients. Using these tips to help create a strong LinkedIn profile, you can create a sharp and succinct summary that'll attract the attention you deserve.

What to Include in Your LinkedIn Summary

A vast majority of recruiters will use LinkedIn to find talent, so a punchy summary is the key to attracting their attention. Before you even start on your summary, don't forget to choose a great profile picture. You should be in professional dress, but with a confident smile on your face. It is worth investing in a professional to take your headshot. 

It's also important to note that this isn't just an exercise for job seekers. No matter your position, a slick summary is crucial to your online presence and can help you network. It is essentially an elevator pitch. So, you want to know how to write a LinkedIn Summary accountants will be jealous of? Let's discuss what to put in your LinkedIn summary.

Introduce Yourself

You can use the summary section to write a creative statement highlighting your professional interests, skillset, years of experience, and what your accounting services or accounting firm can offer.

Highlight Your Skills

The summary serves as an overview, so while it's important to highlight your experience, you should save the bulk of this information for the experience section in your profile. Touch on general accounting and QuickBooks skills, like accounting, mathematical and computer literacy, communication, debit entries, and deductive reasoning. Be sure to also touch on your goals and career highlights and use the summary as an opportunity to talk about your passions. This section of the summary shouldn't take up any more than 3-5 sentences. 

Highlight Professional Interest

It doesn't matter whether you want to attract potential employers, draw in new clients, or are just trying to build a professional network, this is your opportunity to show the passion you have for your professional interests.

Include a Call to Action

You might not like to think of a LinkedIn profile as a way of marketing yourself, but that's what it is, so be sure to end your summary with a call to action. If they want to get in touch with you, you'll have to provide a way for them to contact you, or you can direct them to your website so they can learn more.

Grow Your Practice With QuickBooks

Now that your LinkedIn summary is complete, it's time to build your practical knowledge and add credentials to your LinkedIn skillset.

With Quickbooks Training and Certification, we make it simple for you to become proficient with QuickBooks accounting software. You can learn through videos, webinars, virtual conferences, and in-person gatherings to build competence and credibility in the eyes of your customers. 

You can also sign up today and get started with 60-days free of QuickBooks Online.

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