One of the best things about running your own handyman business is that there’s near-constant demand. According to the Australian Bureau of Statistics , 67% of people in Australia own a home. When something breaks, they often rely on handyman services to make that repair.
But while the demand exists, there’s also a lot of competition.
Research from IBISWorld states that there are 3,685 trades and handyman businesses in Australia in 2019. While that might not sound like an immediately huge number, some simple math reveals that equals out to more than 520 trades or handyman businesses per state.
And that data really only paints half of the picture. Handyman businesses aren’t only competing against each other. They’re also up against various manufacturers and dealers who offer repair services, as well as customers’ friends and family members who have even a basic level of DIY expertise.
If you own a handyman business, you can’t rest on your laurels and assume demand will keep you afloat. These types of service professionals need to know how to actively market their businesses in order to separate themselves from the competition and maintain a steady stream of customers.
Rest assured that you don’t need to be a marketing expert or have a huge budget in order to get your business in front of the right people. This article shares a few different tactics that will make marketing a handyman business a breeze.