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What are Push & Pull Promotional Strategies?

June 12, 2023

When it comes to promoting your product, there are many strategies that you can put into place to get your product in front of your customers. There are two main strategies, push and pull, that will help you sell your product. Depending on the infrastructure and type of small business you own, each strategy has its benefits.

What is a push promotional strategy?

A push promotional strategy is a marketing strategy in which a company takes its products to its consumers. The goal of this strategy is to get the product directly in front of the customers in the form of trade shows and point of sale displays. These are the most common push promotion strategies used today:

Direct selling to customers in showrooms
Point of Sale (POS) displays
Trade show promotions
Package or display design

Advantages of push marketing strategies

There are many advantages to using a push marketing strategy, including:

The ability to establish a sales channel
Create product exposure, demand, and consumer awareness about a product
Able to forecast and predict demand

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What is a pull promotional strategy?

A pull promotional strategy, also called a pull marketing strategy, is the opposite of a push strategy. Instead of directly attempting to get products in front of customers, a pull strategy aims to get the customers to come to the product (hence the term “pull”).

A pull strategy is all about getting the customer to come to you. There are six widely used pull marketing strategies employed today:

Advertising and mass media production
Word-of-mouth referrals
Customer relationship management
Sales promotions and discounts
Social media coverage
Email marketing

Pull marketing strategies have gained momentum in the mobile-based world. With geofencing, geotargeting, and similar technologies, pull strategies are becoming increasingly easier and more relevant.

Advantages of Pull Marketing Strategy

There are many advantages of using a pull marketing strategy, including:

Establishing direct contact with your customers
Building consumer loyalty
Stronger bargaining power with retailers or distributors
No pressure to conduct outbound marketing
Ability to test a product’s acceptance in the market and gain feedback on the product

Whichever promotional strategy you choose, it is important to use a strategy that works with your small business goals. Keep organised and thrive with QuickBooks Online. Keep an eye on your cash flow with up-to-date financial reports, track your expenses, and manage your business.

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