It's Big Awesome Savings time
75% OFF FOR 6 MONTHS*
Need help choosing a plan?
Created with Sketch. 1800 917 771 Schedule a call
Need help?
We're here for you.
Schedule call
Created with Sketch.
Push & Pull Promotional Strategies
Growing a business

What are Push & Pull Promotional Strategies?

When it comes to promoting your product, there are many strategies that you can put into place to get your product in front of your customers. There are two main strategies, push and pull, that will help you sell your product. Depending on the infrastructure and type of small business you own, each strategy has its benefits.



What is a push promotional strategy?

A push promotional strategy is a marketing strategy in which a company takes its products to its consumers. The goal of this strategy is to get the product directly in front of the customers in the form of trade shows and point of sale displays. These are the most common push promotion strategies used today:

  • Direct selling to customers in showrooms
  • Point of Sale (POS) displays
  • Trade show promotions
  • Package or display design


Advantages of push marketing strategies

There are many advantages to using a push marketing strategy, including:

  • The ability to establish a sales channel
  • Create product exposure, demand, and consumer awareness about a product
  • Able to forecast and predict demand


Grow Your Business with QuickBooks

What is a pull promotional strategy?

A pull promotional strategy, also called a pull marketing strategy, is the opposite of a push strategy. Instead of directly attempting to get products in front of customers, a pull strategy aims to get the customers to come to the product (hence the term “pull”).

A pull strategy is all about getting the customer to come to you. There are six widely used pull marketing strategies employed today:

  • Advertising and mass media production
  • Word-of-mouth referrals
  • Customer relationship management
  • Sales promotions and discounts
  • Social media coverage
  • Email marketing

Pull marketing strategies have gained momentum in the mobile-based world. With geofencing, geotargeting, and similar technologies, pull strategies are becoming increasingly easier and more relevant.



Advantages of Pull Marketing Strategy

There are many advantages of using a pull marketing strategy, including:

  • Establishing direct contact with your customers
  • Building consumer loyalty
  • Stronger bargaining power with retailers or distributors
  • No pressure to conduct outbound marketing
  • Ability to test a product’s acceptance in the market and gain feedback on the product


Whichever promotional strategy you choose, it is important to use a strategy that works with your small business goals. Keep organised and thrive with QuickBooks Online. Keep an eye on your cash flow with up-to-date financial reports, track your expenses, and manage your business.




Related Articles

Looking for something else?

Get QuickBooks

Smart features made for your business. We've got you covered.

Help Me Choose

Use our product selector to find the best accounting software for you.

QuickBooks Support

Get help with QuickBooks. Find articles, video tutorials, and more.

Stay up-to-date with the latest small business insights and trends!


Sign up for our quarterly newsletter and receive educational and interesting content straight to your inbox.

Want more? Visit our tools and templates!

By signing up you are agreeing to our terms and privacy policy.

A person is smiling and holding a laptop.