Do: Measure Results
Social media can be vital for small businesses, as it gives you grassroots access to customers and also instant feedback (through clicks, likes and comments) about whether people are noticing. Tracking this information is vital, as social media is time-consuming and time is money. While it might seem ‘free’ to tweet your promotion or write a blog post for Facebook, it’s important the effort is justified.
Social media platforms have also lowered the organic reach of most posts, so if you don’t have the budget to do paid amplification online, you might not be reaching a wide audience. Keeping tabs on engagement on social channels can help you have a clear picture of your success.