5. Prioritise customer referrals and reviews
A referral or positive review goes a long way, and as a local business, word-of-mouth marketing is the key to keep business growing. 95% of consumers say positive reviews make them more likely to purchase a product or service from a business. So, how do you get customers to post and share their positive experience? Here are two ideas you can try.
- Offer referral rewards: A referral rewards program is a great way to attract new leads and keep your existing customers engaged. It works by offering an incentive for customers who promote your business. The more referrals a customer brings in, the closer they get to a reward, which can range from a discount, to a gift card, to a free product or service. Learn more about setting up a referral rewards program here.
- Ask for reviews: Another way to generate word-of-mouth buzz is to ask your customers to leave a review for your business. If you have a physical location and had a positive interaction with a customer during checkout, you can ask at that moment. You can also ask for reviews on your receipts, in a newsletter, or on a social media post.
6. Start a loyalty program
Building a loyal customer base brings high rewards for your business. According to Adobe, loyal customers spend 67% more than new ones through repeat purchases. So, how do you build customer loyalty? Start a loyalty program.
A loyalty program is when you offer an incentive, such as a discount or free service, after a set number of purchases. This can be done via punch cards, or through different apps and online platforms. This is highly effective because these customers are likely to come back due to their close proximity to your business. Plus, 81% of consumers agree that a loyalty program makes them more likely to continue doing business with a brand.
If you haven’t started a loyalty program, the holidays are an opportune time to do so. Not only will it encourage repeat spending as customers shop for gifts and get needed services, but it’ll also give them a reason to come back in the new year.
7. Utilise traditional marketing methods
While we live in a digital world, traditional marketing methods still matter when marketing locally. Whether you utilise signage around your neighbourhood, put up ads in the local newspaper, or find your customers in their homes with direct mail. Offline touchpoints are just as important as online touchpoints.
If you aren’t using traditional marketing methods, consider the following statistics, according to Alliance Business Services:
- 79% of households say they read or scan direct mail ads.
- 56% of customers find print marketing to be the most trustworthy type of marketing.
- 44% of customers visit a brand’s website after receiving direct mail marketing.
Tap into print ads for your discounts and promotions, use direct mail to send first-time customer promo codes, and pass out flyers that promote your business at local events.