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Running a business

Advice on mental health for small business owners during the holidays

The year is quickly coming to an end, and we’re about to enter the holiday season. While many people are starting to wind down at work, retailers are getting ready for their busiest period. As someone who has worked closely with many small business owners throughout my career, I can tell you that they are hard workers – even more dedicated than Santa’s elves!

If you’re running your own business, you’ll be used to wearing many hats (in some cases, all the hats) which can make the busy season even more difficult. Of course you want to take advantage of the increase in traffic that the festive season brings. However, it’s essential to prioritise your health during the rush.

Here, I’ll talk about mental health for business owners – sharing tips for growing your business without putting yourself under unnecessary strain. Keep reading to learn more about:

Why mental health matters for small business owners

Anyone who runs a small business will be used to juggling multiple responsibilities. In the lead-up to Christmas, this requirement to multitask can intensify, with additional requirements to run sales promotions (such as Black Friday), as well as just generally coping with an influx of customers. While it’s always a good thing to be selling more stock, this means you need to be on top of things like inventory management and staffing.

Other responsibilities you’ll need to manage during this time can include:

  • Increased enquiries – through email, phone, social media, and in person
  • Making sure orders are packaged and shipped in time for the Christmas deadline
  • Store decoration tasks
  • Longer working hours, especially if your store is offering extended trading

All of this can contribute to feelings of being overwhelmed and fatigued. If left unchecked, these feelings of stress can eventually lead to burnout – a state in which you feel emotionally and physically exhausted.

What are the signs of mental health issues

It’s important to pay attention to early signs that you are struggling with your mental health. Small business owners often shoulder much of the responsibilities of day-to-day operations, so looking after yourself shouldn’t be seen as an indulgence – it’s essential for keeping your business running smoothly. 

Here are some signs you might be struggling with your mental health:

  • Chronic stress: Feeling constantly overwhelmed, anxious, or on edge due to the pressures of running a business
  • Irritability and mood swings: Becoming easily frustrated, short-tempered, or experiencing sudden mood changes
  • Sleep issues: Difficulty falling asleep, staying asleep, or experiencing restless sleep – often linked to overthinking business problems
  • Fatigue: Persistent tiredness or exhaustion, even after adequate rest
  • Difficulty focusing: Struggling to concentrate, make decisions, or maintain productivity
  • Loss of interest: Losing passion for the business or experiencing a decline in motivation and enjoyment in tasks that once excited you
  • Physical symptoms: Experiencing headaches, muscle tension, stomach issues, or other physical signs linked to stress and anxiety
  • Social withdrawal: Avoiding friends, family, or social activities that used to bring joy
  • Feelings of hopelessness: Experiencing negative thoughts or feelings of defeat regarding business challenges or the future
  • Overworking: Continuously working without taking breaks, using work as a distraction from personal well-being

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Christmas mental health tips for business owners

Here, I’ll provide advice for looking after yourself during peak sales times. Mental health for small business owners can be tricky when you’re busy juggling several things at once, but even small moments of self care can make a really big difference.

1. Manage your time

If you’re running a small business, mental health issues can happen as a consequence of working long hours over a prolonged period. That’s why time management is so important: rather than working 12 hours unproductively, you should be aiming to work 6 hours productively.

Here are some tips for managing your time better:

  • Set a routine and stick to it: You can do this by deciding which tasks need to be done, and assigning each task a specific amount of time in your day.
  • Set alarms to stay on track: Once you’ve decided what you need to achieve, set alarms so you know when it’s time to switch tasks.
  • Delegate where possible: If you have a team around you, delegate tasks to free yourself up for strategic decisions and higher-level tasks that only you can handle.
  • Schedule time to relax: Make sure you take a lunch break and give your body the fuel it needs. Take a walk in the evening. Enjoy quiet time before bed. Whatever it is, take time every day to do something for yourself.

2. Accept support

You know what they say, it takes a village. I know that business owners want to do everything themselves. But, I am here to tell you that it is more than okay to accept help and lean on your support system. 

Mental health support for business owners can come from a number of places, including:

It’s easy to allow yourself to feel alone when you are overwhelmed or dealing with stress. Even going for a coffee with someone can be a healthy outlet for you. Your loved ones want to support you. You just need to let them.

3. Create a mental health plan

The constant demands of overseeing operations, making decisions, and supporting your team often leave little time for self care. However, neglecting your mental health can lead to poor decision making and long-term health consequences. By being proactive and developing a mental health care plan, you can establish strategies to cope with stress and maintain a balance between your work and your personal life.

Here are some things to consider when creating your mental health plan:

  • Identify situations that cause stress: The first step to reducing stress in your working life is to bring attention to what tends to trigger it. Then, see if you can develop strategies to address, mitigate, or avoid them.
  • Set boundaries: Define clear work-life boundaries to ensure you have personal time to recharge. This may involve setting limits on work hours or disconnecting from work-related communications during off-hours.
  • Incorporate time for self care: Schedule time for activities that promote relaxation and well-being, such as hobbies, spending time with loved ones, or engaging in activities you enjoy.
  • Seek support: Build a network of support, whether through friends, family, a mentor, or a therapist.
  • Monitor your mental health: Regularly check in with yourself and evaluate how you're feeling mentally and emotionally. This helps you adjust your plan when necessary to stay balanced.

If you’d like to discuss your mental health concerns with a healthcare professional, this article provides helpful advice: What is a mental health care plan and how do I get one?

4. Let go of what you can’t control

As a business owner myself, I can confidently say that sometimes things go wrong. You probably feel a huge sense of responsibility for everything to go perfectly. Of course, that’s the goal. However, it’s healthy to accept that some things are just out of your control.

When you hit those bumps in the road, try and remember it’s all part of the process, and you are doing your best. Focusing on the aspects of your business that can be controlled will be more productive than fixating on those details or situations that are out of your hands.

If I can leave you with one thought, it is that you are not alone in these feelings. Every business owner struggles, and you do not need to be perfect. By following these holiday tips for mental health, you’re doing what is best for your business. So take a breath, lean on your support system, and remember to let go of what’s out of your control. You’ve got this!

5. Prioritise physical health

Your mind and our body are connected in more ways than you might realise. Did you know, for instance, that there’s a direct link between your gut and mental health? For this reason, it’s important to make time for fitness and nutrition to stay on top of your game as a business owner.

Here are some ways you can look after your physical health during the holiday season:

  • Aim for around 7-9 hours of quality sleep each night to boost your mental resilience
  • Fuel your body with balanced meals to maintain energy levels and support mental clarity
  • Try to incorporate some physical activity into your daily routine – either by going for a walk, doing some yoga or perhaps going for a quick swim
  • Mindfulness practices such as meditation can also help to maintain balance between your body and your mind
  • Schedule a holiday break for yourself after the busy season is over, so you can look forward to a period of rest and recovery

6. Seek financial help

Financial stress is a common source of anxiety for business owners, especially when you’re faced with fluctuating income, rising expenses, or economic downturns. Juggling cash flow, managing debt, and ensuring there’s enough capital to cover operating costs can often feel overwhelming.

Working with a financial advisor or accountant is one of the most effective ways to alleviate this financial stress. These professionals can help organise your finances, provide strategies for managing cash flow, and ensure that your business stays financially stable. They offer expert advice on tax planning, budgeting, and investment decisions, which can lead to better financial health and fewer sleepless nights.

Resources for mental health support

It’s important to seek help when you need it – there are many resources available that can empower you. Here are some mental health support services that offer counselling and guidance:

  • Beyond Blue: Call a counsellor on 1300 22 4636 or chat to a counsellor online. Beyond Blue also offers mental health guidance for small business owners and sole traders.
  • Lifeline: Call 13 11 14 access crisis chat online.
  • MindSpot: Get access to free psychological assessments and treatments, starting with an online assessment.
  • Head to Health: Get help with connecting to mental health support services by calling 1800 595 212 or completing an online quiz.
  • Small Business Association of Australia (SBAA): This organisation offers support and advice for small business owners. Browse SBAA services for more info.
  • Business.gov.au: Access mental health and wellbeing resources for business owners.
  • Headspace: This meditation app is designed to help people cope with stress and anxiety through guided mindfulness exercises.
  • Smiling Mind: This free mindfulness app has been developed by psychologists and educators. The app offers guided meditations for all ages and programs designed for classrooms, workplaces, and more.

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