Australian consumers and businesses are buying into Black Friday and Cyber Monday sales more each year.
According to Black Friday Global, 83% of Australians surveyed said they knew what Black Friday was, but couldn’t remember the exact date. Likewise, 57.1% said they participated in the shopping event last year, which is 7% higher than in 2017.
As this growth trend continues, small and medium-sized businesses must learn how to take advantage of this opportunity to generate incremental holiday revenue.
We’ll get into how you can leverage Black Friday and Cyber Monday in 2019. But first, let’s review the history of Black Friday and Cyber Monday shopping events.