Discover the winning formula for success this financial year -- with marketing strategies to supercharge your results!
You don't need an expensive agency or a big budget to stand out online or attract the right clients -- in fact, thanks to AI and marketing technology, it's never been easier than before -- but you do need a game plan for success. Monique will share real-life examples from firms of all sizes across Australia and New Zealand about what's working and how to get the best ROI.
This webinar series isn't just a bunch of theory, each session will dive into practical marketing ideas you can implement straight away, with accompanying resources to utilise in your firm.
Events
Webinar 1: Setting Your Growth GPS
Discover how your firm can grow fees, margins, and internal satisfaction levels by attracting the right type of clients (not just more clients) with clarity and intention.
Key learning outcomes:
- How to create Ideal Client Profiles (ICP) for your services
- Outline a strategic Growth Roadmap for your firm
- Align your marketing strategy with your revenue goals
Resource: Printable Growth Roadmap PDF
Webinar 2: Building Your Advisory Brand
Leverage the power of digital marketing to become the "go-to" firm of choice and promote your full range of services.
Key learning outcomes:
- Building brand currency and standing out in the market
- Strategies to effectively communicate your value
- Beyond AI: maintaining relevance as a trusted advisor
Resource: Branding checklist
Webinar 3: Marketing Magic
Your firm doesn't need expensive agencies to create marketing momentum - harness new AI and marketing technology to create results like magic!
Key learning outcomes:
- Understand the functionality of Canva and ChatGPT for marketing your firm
- Practice use cases and examples from local accounting firms
- Utilising scripts and templates to 10X your results
Resource: Free social media templates to use straight away!
Webinar 4: Campaign Creation
Discover the most cost-effective way to promote your services and nurture new clients in your firm, through email marketing and automation.
Key learning outcomes:
- Email marketing strategies for accounting firms
- Utilising Mailchimp's segmentation, newsletter, and email functions
- Developing a campaign action plan for easy implementation
Resource: Email marketing campaign planner for your firm
